BERSHKA teams up with SMILEY
by Adriano Batista
SMILEY celebrates its 50th anniversary and celebrates it by becoming the protagonist of this new Bershka collection, which is also the first of the brand to enter the digital world. The most positive icon of all time, now also in the metaverse.
In addition to selected stores and on the Bershka website, the BERSHKA teams up with SMILEY collection can be found at Dressx, the perfect platform to start shaping your metacloset, where you can also try on some garments with a color filter. augmented reality.
All you have to do is download the Dressx app and create your profile, look at the new Smiley x Bershka collection and buy the clothes you like the most.
All the prints in the collection have a 3D effect, using the Smiley icon in its funniest version: in the form of a flower or melting. There are sports twin sets of shorts and sweatshirts, several short-sleeved T-shirts, shorts, shirts and tops, there are also swimwear, accessories such as sunglasses, stickers and even a fragrance created especially for this occasion.
In addition, from now on, SMILEY will also be at the Bershka CUSTOM LAB, adding new graphics and prints to the extensive Bershka catalogue, with which you can personalize your Bershka garments.
The physical SMILEY x BERSHKA collection is available at www.bershka.com and in selected Bershka stores. The digital version is also available at www.dressx.com
Louis Vuitton celebrates the 10th anniversary of its Objets Nomades
Off-White™ Home 4.0 “Organic Feeling”
The wait and speculation are over. Almost a month after Francesco Risso’s departure, Marni now has a new Creative Director: Belgian designer Meryll Rogge.
Spanish-Nigerian designer Wekaforé Jibril has made history with the opening of his first standalone boutique in Barcelona, becoming the first Black designer to establish a flagship store in Spain.
“It’s an honour to work with Burberry,” Wu said. “The brand’s dedication to its heritage and innovation results in pieces that never fail to amaze. I look forward to discovering what we’ll create together.”
ICECREAM EU has teamed up with END. to launch a special capsule collection celebrating END.’s 20th anniversary.
Harrison Sheehan photographed and styled by Carlos Venegas, in exclusive for Fucking Young! Online.
The Studio Archive is a new series releasing original Polaroids taken by the founder of Dominic Albano Collection.
C2H4® is slowing down. Instead of chasing seasons, their R011 Collection is built to last: one carefully crafted lineup per year, designed to stay relevant long after the trends fade.
We had the opportunity to chat with Martin about the great skincare reset and what we can learn from Danish clean beauty.
HAIKURE’s SS26 collection, Come As You Are, is for people who want to feel good without the effort, who wear clothes that fit their lives, not the other way around.
Daniel Solano captured by the lens of Arthur Coelho and styled by Dana Fracalossi, in exclusive for Fucking Young! Online.
For his second couture show closing Haute Couture Week, Kevin Germanier chose to have fun.
Glass Cypress’s Spring/Summer 2026 collection, The Ones Who Flee, is a meditation on movement, not just physical escape, but the deeper act of resisting what binds us.
For Oakley, it’s been five decades of innovation, turning science into design, and refusing to blend in.
Alan Crocetti’s latest collection, Hard Core Fantasy, is a deeply personal exploration of identity, desire, and self-protection through jewelry.
Francisco Terra’s 15th-anniversary collection for Maldito is a midnight ride through memory, a fever dream of teenage longing stitched into lace and rhinestones.
LARUICCI’s Spring/Summer 2026 collection bottles the chaotic charm of early 2000s Hollywood.
PRISMA’s latest collection isn’t about hiding but about what happens when you stop trying to.
HEREU is marking its 10th anniversary with Memory. A Play of Twos, a photobook that captures a decade of creative exchange.
In a time of movement and uncertainty, Estelita Mendonça’s Spring/Summer 2026 collection questions what clothing means when stability feels like a luxury.
We talked with Ziggy Chen to learn more about the thinking behind PRITRIKE, his process and his relationship with materials.
Take a look at C.R.E.O.L.E’s Spring/Summer 2026 backstage, captured by the lens of Spencer Stovell during Paris Fashion Week, in exclusive for Fucking Young!
Glenn Martens’ Maison Margiela Artisanal collection doesn’t just borrow from history, but it fractures it, reassembles it, and wears it like a second skin.
This weekend, Eastpak reminded us that backpacks aren’t just carriers of belongings – they’re carriers of stories, creativity, and identity
For Spring/Summer 2026, A. A. Spectrum finds inspiration in quiet moments, the natural ease of creativity, and the unforced beauty of renewal.
For Spring/Summer 2026, AV Vattev’s Bohème collection takes its cues from two iconic worlds: the effortless cool of French New Wave cinema and the raw energy of British music subcultures.
Concrete Husband talks about turning psychological collapse into industrial soundscapes, confronting darkness on Berghain’s dancefloor, and why dark techno is, above all, sexy.
Maciej Poplonyk photographed by Arthur Iskandarov and styled by Egor Telenchenko, in exclusive for Fucking Young! Online.
Titled “YOU DO NOT BELONG HERE,” the visuals strip away ambiguity, trading fantasy for sharp, cinematic storytelling.
We met Yoon Ambush – Co-founder and Creative Director of AMBUSH – in Paris during Men’s Fashion Week.
