SMILEY celebrates its 50th anniversary and celebrates it by becoming the protagonist of this new Bershka collection, which is also the first of the brand to enter the digital world. The most positive icon of all time, now also in the metaverse.

In addition to selected stores and on the Bershka website, the BERSHKA teams up with SMILEY collection can be found at Dressx, the perfect platform to start shaping your metacloset, where you can also try on some garments with a color filter. augmented reality.

All you have to do is download the Dressx app and create your profile, look at the new Smiley x Bershka collection and buy the clothes you like the most.

All the prints in the collection have a 3D effect, using the Smiley icon in its funniest version: in the form of a flower or melting. There are sports twin sets of shorts and sweatshirts, several short-sleeved T-shirts, shorts, shirts and tops, there are also swimwear, accessories such as sunglasses, stickers and even a fragrance created especially for this occasion.

In addition, from now on, SMILEY will also be at the Bershka CUSTOM LAB, adding new graphics and prints to the extensive Bershka catalogue, with which you can personalize your Bershka garments.

The physical SMILEY x BERSHKA collection is available at and in selected Bershka stores. The digital version is also available at