Bershka Music and Camrinwatsin Drop “Cry Baby”
by Fucking Young!
Bershka is doubling down on its mission to spotlight rising artists with Bershka Music, a project that mixes fashion, music, and digital culture. Their latest move? Teaming up with Irish producer and artist Camrinwatsin for an exclusive release: “Cry Baby.”
Bershka is playing to its audience (Gen Z) by dropping snippets of the track directly on TikTok, letting fans piece it together, interact, and push it viral. It’s a smart, fast-paced approach that mirrors how music spreads today.
Backed by heavyweights like Sony Music, Gallery Sessions, and Casa Limón, Bershka Music is now a launchpad for new artists. “Cry Baby” fits the mold: emotional but polished, reflecting both Bershka’s vibe and Camrinwatsin’s raw, connection-driven sound.
And Camrinwatsin? He’s on fire. After a breakout 2023, his 2024 rise has been unstoppable. His hit “Kisses” racked up 250 million streams, hit top 5 in the UK and Ireland, and went platinum (a rare feat for an Irish producer). With 10 million monthly Spotify listeners, sold-out UK/Ireland shows, and a 2025 BRIT Award nomination, he’s proving he’s here to stay.
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