With a year full of surprises, the renowned French streetwear brand Bensimon is celebrating its 45th Anniversary. To celebrate, Arthur Robert, the designer of OUEST Paris, created the BENSIMON EDITION capsule collection which just saw its release at their concept store on Rue Commines in Paris’ Marais neighborhood. He also collaborated with exclusive stores on the B79 sneaker and tennis shoes.

Passionate about pop culture, Arthur discovered fashion through denim and Americana, in the work of Gus Van Sant and Bruce Weber, or designers like Hedi Slimane and Helmut Lang. In 2022, he founded OUEST Paris, combining denim, workwear, and tailoring, inspired by Paris, Biarritz, and a dreamlike California. The brand was a finalist for the ANDAM Pierre Bergé Prize in 2023, and joined the official Paris Fashion Week calendar in 2024.

Check out the capsule collection below: