BBC ICECREAM EU’s Pre-Fall 23 Collection: A Fusion of Nostalgia and Freshness
by Adriano Batista
Icecream EU continues to make strides with an impressive array of graphic pieces that pay homage to the brand’s early days while introducing exciting new variations for Pre-Fall 23.
Returning with a bang, the iconic running puppy graphic takes center stage in the EU division, adorning a range of coveted items including denim pants, tees, hats, and even a rug. This beloved symbol brings a playful and energetic vibe to the collection, injecting a sense of familiarity and charm.
Embracing their bold and fearless DNA, ICECREAM EU presents an enticing selection of vibrant colors and designs in their canned goods short sleeve shirt, brick logo t-shirt, work jacket, and nylon bomber jacket. These pieces truly reflect the brand’s penchant for standing out from the crowd, creating a statement that is impossible to ignore.
But ICECREAM EU doesn’t stop there. To ensure a complete and well-rounded offering, they introduce a couple of must-have knitwear pieces: a cozy waffle-knitted jumper and a stylish v-knitted vest. Complementing these, the collection also includes the irresistibly comfortable soft-serve track jacket and pants. And of course, the running dog theme makes a strong presence, featuring new additions like swim shorts, sweatpants, and hoodies.
Take a look at the collection below:
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