BALMAIN PARIS X H&M #HMBALMAINATION
by Eduardo G.

#HMBalmaination
H&M is proud to announce its autumn guest collaboration with the Parisian house of Balmain. A veritable bastion of French luxury, under the creative directorship of young Olivier Rousteing, Balmain has grown into a global pop-culture phenomenon. Yesterday night, Rousteing himself and his friends Kendall Jenner and Jourdan Dunn, walked the red carpet at The Billboard Music Awards revealing the first pieces of the collection. Through social media H&M and Balmain invited their fans to join a movement of togetherness with #HMBalmaination.
“I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain, get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fueled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it,” says Olivier Rousteing.
Founded in 1945, Balmain has always remained true to the vision and spirit of its founder and expresses energy, fun, amusement and freedom, appealing everybody. Rousteing has created a unique identity for the house, at once respectful of its couture DNA and rooted in the moment, with a showbiz flair. Highlighting its pop charm through the H&M collaboration came as a natural decision.
“We are excited to have Balmain as our guest designer at H&M and create a truly involving experience for everybody. With its mix of couture spirit and streetwear attitude, Balmain owns a unique style, at once opulent and direct, sensual and energetic. It is also closely linked to the show business and music worlds, which adds another element of surprise,” says Ann-Sofie Johansson, Creative Advisor at H&M.
Available from November 5, in around 250 stores worldwide and online, the collection will feature clothing and accessories for both women and men.
www.hm.com
Steve Alone
YEAH!!! LA MODE
actual
BALMAIN PARIS X H&M #HMBALMAINATION
previous
Steve Alone
next
YEAH!!! LA MODE
The designer took his team and all his guests to the city of Arles, located in the south of France.
All the guests and friends of Zalando moved to the chosen location, which fitted perfectly with the theme of the event, to enjoy the good weather accompanied by an aperitif; and of course, something that can’t be missing at a party, music.
“Maricón” speaks of protest, acceptance, naturalness and love. It is a call to action for the new generations. Because equality never goes out of style
Take a look at Casablanca Spring/Summer 2023 backstage, captured by the lens of Marc Medina during Paris Fashion Week, in exclusive for Fucking Young!
This season, Archie Alled-Martinez wants to reclaim the term “metrosexual” -that hides a homophobic tone- and reinterprets its iconic silhouette from the early naughties, “camping” it up, eradicating any hint of fragile masculinity and making it 2022.
Take a look at TAAKK Spring/Summer 2023 backstage, captured by the lens of Sebastian Pielles during Paris Fashion Week, in exclusive for Fucking Young!
FUMITO GANRYU unveiled the lookbook for its Spring/Summer 2023 collection.
DAVIDCATALAN‘s SS23 collection is inspired by the late ’60s/early ’70s dance scene from the New York suburbs, Harlem and Brooklyn.
Set at the Palais de Tokyo, Fucking Young, TRANOÏ, and friends were able to toast to past success and drink to a great future with sets by Faire Music and the incredible Urumi.
Kenzo SS23 is an extension and refinement of the universe established in last season’s first collection, inspired by the attitude of Kenzo Takada, who has developed his ideas from season to season.
The collection was fully embodied from oversized sequence tops, camouflage coat, to low-slung jeans. Palm prints made an appearance making up some California nostalgia and Western references furth afield.
The French capital has once again been chosen to unveil the Spring/Summer 23 collection called “Futuro Optimisto”.
This season, Joey Gollish explores the history and lasting global impact of European cabaret, particularly Le Chat Noir, Cabaret Voltaire, and other central figures in European Cabaret.
Take a look at Gunther Spring/Summer 2023 backstage, captured by the lens of Sebastian Pielles, during Paris Fashion Week, in exclusive for Fucking Young!
Designer Chitose Abe plays with a new take on her signatures and the notion of splicing authentic forms to create something unusual, authentic and original, Sacai-style, by applying a sense of informality to silhouettes and materials that are born of tradition.
The “simplicity can be deceitful” concept is portrayed throughout the collection.
Inspired by the androgynous beauty and seductive allure of American actor Joe Dallessandro, Valette Studio’s new collection is an ode to sartorial freedom and emancipation, underlining playfulness and personality as opposed to stereotypes, rules and uniformity.
Intertwining color and texture with lace, feathers and intricate orange prints, the collection offers “adaptions of feminine features into the ‘male’ silhouette.”
Craig Green’s men have identified a distant new summit to ascend, obscured far from view, but somehow ever present.
One of Jonathan Anderson’s strongest skills that he deserves credit for is being a great observer. He observes, then digests, then filters out what he has taken in. While conversations are being had around nature and technology, »
For the SS23 studio collection, Henrik Vibskov investigates the elements of bridges – a construction born from the hands of humans, allowing the feet to touch where only birds used to inhabit.
SANKUANZ SS23 continues the speculative exploration of life and death from its last season, realizing deep integration of street style and high fashion in multiple ways.