Balenciaga’s Fall 2022 campaign picks up where its presentation, “The Lost Tape,” left off by creating still and moving images inspired by another era for today. Photographed by British artist Nadia Lee Cohen, the first installment of the multi- series campaign features model Bella Hadid, followed by singer Aya Nakamura and the models Kit Butler, Zuo Chen, Abdou Diop, Inti Wang, and Lina Zhang. Shot on a seamless backdrop, their poses reference the provocative nature of early 1990s advertising.