Balenciaga Summer 2025 Campaign
by Adriano Batista
Balenciaga’s Summer 2025 campaign, photographed by Nadia Lee Cohen, takes inspiration from classic Hollywood costume tests. The campaign uses portraits to turn its cast into familiar movie characters, showing how clothing, identity, and performance come together.
The setting is simple: a monochrome curtained backdrop that feels like Old Hollywood screen tests. The focus is on how clothes, styling, and setting help define who a character is. The videos include a voiceover that describes the characters and their outfits in the same style as old screen test narrations.
Check it out below:
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