Balenciaga Objects
by Anna Barr
The Balenciaga Objects line will launch dozens of new products ranging from homeware, petwear and scent, from everyday items to limited-edition collectibles and bespoke furniture. These and other giftable products appear in a campaign called Balenciaga Gift Shop.
Balenciaga Hotel & Resorts artwork is featured on a Teapot, a Plate, a Bowl, and other dishes made in collaboration with Ginori 1735, as well as a Bath Rug, a Towel, and a Doormat. Gold or silver-rimmed Wine and Champagne glasses, Coaster sets, and a ceramic Energy Krug are marked with custom designs. An insulated Tumbler and a Lunchbox are each made from stainless steel, as is a spiked Dog Bowl. A Dog Leash resembles a double-sided tape-measure, while a Dog Harness and a Dog Necklace come with a personalized tag. A heart-shaped plush Dog Bed is complete with a matching Dog Blanket.
A Bench, created from upcycled materials by artist Tejo Remy, is made-to-order and available in three sizes. A series of Balenciaga signature products iconized in fine materials include the Triple S sneaker as a gold-plated sculpture, the Knife Pump as a crystal glass bud vase, the Barbes Tote as a large ceramic vase and a Cap, Le Cagole Boot, and Dynasty Sunglasses as hand-painted glass ornaments.
The new Balenciaga scent is found in a Soap with a travel case, in a ceramic Scented Tag for the closet, and cones to be used in the Incense Rabbit. The Drink Candleholder, resembling a beverage can, is available in four unique designs. Other Objects include a Fitness Mat, a Jersey Pillow made from upcycled T-shirts, and Balenciaga Tape.
Following the new Objects launch, from November 21st, selected Balenciaga stores will offer a custom gift-wrapping service with personalized silver ribbons that match special pearlescent packaging. In selected windows, evergreen trees are simulated using upcycled, obsolete fabrics.
The Balenciaga Gift Shop campaign is photographed by Gabriele Galimberti, a documentary photographer whose projects often make for expansive portraits of everyday eccentricities. In it, dozens of Balenciaga products are staged around children dressed in the Balenciaga Kids line. The campaign iterates on the artist’s series Toy Stories, an exploration of what people collect and receive as gifts.
The Objects line will launch first at the London New Bond Street store and Milan Via Montenapoleone store on November 18th, before being available in selected stores across Europe on November 25th.
Take a look below:
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