Demna Gvasalia unveiled his new collection for Balenciaga through a fictional videogame format titled “AFTERWORLD – THE AGE OF TOMORROW”. Fans of the brand become gamers while exploring the new Fall 2021 offerings.
“Today’s customer does gaming. It’s an important luxury customer base. They project so much onto their character. It’s a parallel world.” – said Demna Gvasalia
The collection itself is full of gaming references, like the medieval-style armor pieces, the PlayStation 5 logo, and even the models’ poses on the lookbook. Take a look at the collection below and play Balenciaga’s game HERE!
The offering is relaxed yet polished. It includes rugby shirts, lightweight shell jackets, and everyday T-shirts that speak to the brand’s modern-prep influences.
James Edward photographed by Jess Segal and styled by Heloise Chauvenhei, with creative direction by Charlotte Carter, in exclusive for Fucking Young! Online.
PUMA’s Talon sneaker, first launched in 2004, is a relic from a specific time. It’s a shoe pulled from the archive, but its new collaboration with NO/FAITH Studios is about more than just nostalgia.
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.
