Calvin Klein has just revealed its Spring 2025 campaign, and it stars Bad Bunny, the global music sensation and three-time GRAMMY® winner. This is his first time working with the brand, and he’s fronting the launch of their new Icon Cotton Stretch underwear collection.
The images shot by Mario Sorrenti, along with a video set to his track “EoO,” highlight Bad Bunny’s confidence and natural charm as he models Calvin Klein’s latest designs.
Reflecting on the experience, Bad Bunny said, “Seeing this campaign come to life after working on it for so long has been very beautiful and rewarding. I’m grateful and excited for the opportunity to be part of this brand’s iconic campaign, and having it done in Puerto Rico made it even more special and authentic.”
The Spring 2025 collection, Icon Cotton Stretch, is all about combining comfort and style. The line features a seamless Infinity Bond waistband and a supportive pocket, designed to feel good and look good. It includes a variety of styles, from briefs to boxers, catering to different preferences.
Check out the campaign images below:
The Icon Cotton Stretch collection is now available on calvinklein.com.
In the haze of golden hour and the soft chaos that is Coachella’s opening weekend, GUESS JEANS made its triumphant return to the desert — and let’s just say, it didn’t come quietly. For the fourth year… »
Lick the Star is a film, a feeling, a love letter to the way pop culture lingers—half memory, half dream. And like Room 79 itself, it lingers long after you’ve left.
Unlike traditional grants or one-off prizes, this is a comprehensive two-year accelerator that provides runway production, mentorship, retail access, and a high-profile collaboration to set designers up for long-term success.
Cities change, and so do the people who live in them. wetheknot’s new seasonal capsule, Goodbye Lisbon, is built on that tension—between the city we know and the one we hope to see.
“UNDERSEX” is a photo project of the non-existent association “FAUX”. It is dedicated to artists in emigration from different countries and is designed to resemble a provincial Siberian newspaper, contrasting with erotic visuals, as this theme is still taboo in Russia and Eastern countries.
Illustrator Nicasio Torres and Makeo.Top, a secondhand clothing project led by Eme Rock, began a collaboration that turns discarded clothes into wearable art.
At Milan Design Week 2025, CUPRA unveiled its latest venture—the CUPRA Design House—marking a deliberate step beyond automotive design into broader creative territory.
+380 pages to change the channel: from Big Brother, to Buffy, a dating program, music from 90s, weathermen, a late show, Uggly Betty, Sex & the city, tattoos… and more!
Our must-see TV lineup includes pop-culture phenomenons from Gossip Girl star Evan Mock gracing the cover shot by TianZheng Yun, in a shooting inspired by the “Ugly Betty” series.
