ASICS, a Concept by AIREI
by Anna Barr
AIREI is a Los Angeles-based brand from Drew Curry that sees a celebration of the human experience. AIREI’s ready-to-wear objects are handmade and numbered by the artisan who creates them. Drew uses deconstruction and reconstruction techniques to call attention to fragility. Single threads are a signature in his work representing mending and healing. Each piece is created with extraordinary attention to detail, making each item intentionally impossible to duplicate.
Following the success of the Dover Street Market x Felix Art Fair release in February, ASICS and AIREI have collaborated to offer a new colorway of the ASICS, Concept by AIREI GEL-QUANTUMTM KINETIC model. Originally designed for the SS24 show WINDHORSE, AIREI has wrapped the ASICS Gel-Quantum Kinetic in khadi gauze, a fabric produced without electricity in Eastern India.
It is an ode to the tenacious spirit that we all possess. The Gel-Quantum Kinetics, which signify perseverance, were absorbed by the frail gauze before being lit on fire by AIREI one by one. Flames represent dedication to a good cause, scarred textiles, and triumph over obstacles. Each shoebox is also covered in gauze, allowing the wearer to take part in the process.
Check it out below:
Campaign photos by Drew Curry @DREWCURRYX, Product photos by: Caleb Shane @IMCALEBSHANE
ASICS, a Concept by AIREI GEL-QUANTUM™ KINETIC model will be limited to 50 pairs each signed and numbered by AIREI, exclusively available at the Dover Street Market New York as part of a string of releases set during Frieze Art Fair. As a part of the release, AIREI is unveiling an installation that will be on view at Dover Street Market New York from May 1st – May 15th
Xavi Fornaguera Debuts with “Depender”
LAZOSCHMIDL’s Unpublished Material #16 FANZINE
“MiMa is first and foremost a space for discovery and inspiration. That was a core idea from the very beginning, both in the way we curated the selection and in how we designed the space itself.”
FANG NYC’s FW25 collection pulls from creative director Fang Guo’s travels, from Georgia’s concrete Kartlis Deda monument to Crete’s pink sand beaches, to play with contrasts.
Reebok and multitalented artist Tobe Nwigwe are back with the second chapter of their collaborative “Reebok x Chukwu” partnership.
Rihanna’s FENTY x PUMA collaboration returns with a fresh take on football-inspired fashion.
To celebrate the release of Senua’s Saga: Hellblade II on PlayStation 5, Ninja Theory has teamed up with London’s Passarella Death Squad for a limited capsule collection.
ERL marks its fifth anniversary with a new version of its signature skate shoe, the Electric Blue Vamp.
Skepta and PUMA are back with a tight, all-black collection that strips streetwear down to its essentials.
Wood Wood enters a new chapter with its FW25 Double A campaign, the first collection under creative director Brian SS Jensen and head of design Gitte Wetter.
Leandro da Silva photographed by Emil Huseynzade and styled by Vladimir Frol de Moura, in exclusive for Fucking Young! Online.
PUMA is re-releasing its special 2003 H-Street sneakers in two Jamaica-inspired colorways, just in time for Notting Hill Carnival.
Delvinas and Antón lensed by Willy Villacorta and styled by María Hernandez, in exclusive for Fucking Young! Online.
Viegas is someone who grew up immersed in music and community, with a desire to create spaces where people feel seen and free.
Johnatan Aba and Yoni Goor captured by the lens of Italo Gaspar and styled by Marchesini Matilde & Stefani Sofia, in exclusive for Fucking Young! Online.
Stüssy keeps growing, and its newest store in Biarritz, France, is proof.
DJOOKE opens up about his journey from Portuguese small towns to Lisbon’s DJ scene, the birth of iconic LGBTQ+ party BALAGAN, and his vision for inclusive nightlife.
Nicolas Benitez at New Icon photographed by Diego Bigolin and styled by Daniel Zazueta, in exclusive for Fucking Young! Online.
Massimo Osti Studio’s latest collection, Continuative Garments, stays true to the brand’s philosophy: clothes should work effortlessly in everyday life.
For Fall/Winter 2025, Billionaire Boys Club turns its focus to Jamaican sound system culture, drawing from the raw energy of dancehall, reggae, and lovers rock.
Salomon has teamed up with JJJJound to reimagine the XT-6 in two very different ways.
The fragrance captures the fleeting bloom of the osmanthus flower, a winter surprise in Kyoto.
Borsalino’s Fall/Winter 2025 campaign, captured by Pablo di Prima and shaped by Agata Belcen’s art direction, turns hats into something more than accessories. They become extensions of the people wearing them, subtle yet full of presence.
The brand’s… »
A reimagined version of their classic Plantaris, this ultra-limited release swaps the usual for titanium, turning a familiar shape into something that feels like it’s from 2075.
With a remarkable voice that challenges the status quo, Marval Rex is redefining cultural + transgender identities through the lens of comedy, performance, and thoughtful discourse.
SAVVA at Angels Project photographed and styled by Alberto Saguar, in exclusive for Fucking Young! Online.
Rombaut’s new drop, Ground I, is the latest step in their barefoot series, a shoe that keeps getting simpler, quieter, more like a sculpture than just footwear.
Rick Owens’s first major retrospective in Paris, Temple of Love, transforms the Palais Galliera into a ritualistic sanctuary.
Alex Brendon photographed by Virginia Navarro and styled by Tomás Jaramillo, in exclusive for Fucking Young! Online.
At Selfridges’ Summer of Sound: Music Talks, Allie X and Charles Jeffrey sat down to discuss how music and fashion shape an artist’s visual identity.
Simon Bresky and Brayden Dutremble photographed by Pasquale Vino and styled by Andrea Bassi, in exclusive for Fucking Young! Online.
Somewhere between pop spellcasting and club catharsis, the line between artist and alter ego blurs into something feral, fabulous, and dangerously seductive.
