Artem Shumov Spring/Summer 2022
by Eduardo G.
Russian menswear designer Artem Shumov presents his new Spring-Summer 2022 collection.
“As always I try to reflect on my life through design. It helps me to accept reality, especially now, when we have so many new rules and restrictions. A city boy picking apples on a farm – this is the mood of this collection. Mixing styles, colors, fabrics with no judgment, but pure joy from the process”. – Artem Shumov
After taking a mental health break and spending it in the countryside of Russia, the designer focuses his creativity on bright colors, handcrafted fabrics and mixing different styles up.
The collection combines vinyl leather coats with tracksuits, classic suits with denim overalls and farm boots. Basic shades of blue, gray and white with the popping of electric lavender and muted fuchsia are featured in various textures: soft knitwear, dense denim, translucent silk and smooth linen.
The lookbook styled with huge fishing boots, real carrots and wildflowers refers to the countryside and emphasizes the bright, bold and fun mood of the new collection.
Artem Shumov is a menswear brand established in Russia. Artem is the winner of several international design contests. In 2012 famous American designer, Thom Browne inspired Artem to create his own label after seeing Shumov’s drafts for the men’s line. In recent years Artem Shumov has become one of the most popular menswear designers in Russia doing 3 seasons at Aurora Fashion Week Russia and then 4 seasons at Mercedez-Benz Fashion Week Russia. Capsule collections were also featured at Tranoi Showroom in Paris and at International Fashion Showcase in London. Artem Shumov has collaborated with well-respected Mariinsky Theatre and Russian football club Zenit. After spending 8 years in Shanghai teaching at Istituto Marangoni Artem has moved back to Moscow and continued his academic career as well as working for his own brand. Artem Shumov is currently presented in Moscow (GUM, Section), St. Petersburg (JNBY) and Shanghai (TalkLess).
@artemshumov
Credits:
Photographer: Ardonsky @ardonsky
Stylist: Yung Ning Kang @uningkang
Muah: Gaia Khachikyan @cette_girl
Model: Kirill @kid_bykovskii
Júlia G Escribà: Utopia
Rainbow
Lucía Melús, a new designer from IED Barcelona, approaches fashion with quiet introspection.
Ann Demeulemeester’s Pre-Spring 2026 collection is about listening. The designer steps back, not to dwell on the past, but to let the house’s own history speak, then moves forward without force.
The collection emerges from two decades of collective memory.
The new XA PRO 3D collaboration between Salomon and Korean designer JEONG LI is a wearable meditation on time, nature, and human connection.
Pitti Uomo’s 108th edition focused on daring fashion experimentation and creative exploration, showcasing inventiveness characterized by eclecticism in addition to a forward-thinking outlook of all things sartorial.
Massimo Giorgetti’s Spring/Summer 2026 collection for MSGM captures the essence of cycling culture.
A$AP Rocky just redefined an icon. In collaboration with Ray-Ban, he’s transformed the classic Wayfarer into something entirely fresh, the Wayfarer Puffer.
Johannes Knop captured by the lens of Julian Freyberg, in exclusive for Fucking Young! Online.
Straightforward, adaptable pieces form the core of the collection, with MM6’s signature classics reworked in new ways.
PUMA is back in Paris with a new collaboration, this time with designer Salehe Bembury.
The Polimoda Graduate Show 2025 kicked off Pitti Uomo’s 108th edition, presenting twenty collections from emerging designers that prioritized raw creativity over commercial appeal.
Bershka is doubling down on its mission to spotlight rising artists with Bershka Music, a project that mixes fashion, music, and digital culture.
TOMMY HILFIGER New York, a premium collection launching in February 2026, takes Savile Row tradition and gives it a shot of energy.
The Parisian house started a new chapter with the opening of their new space, located at 10 rue de Picardie, Paris 3rd.
HOMME PLISSÉ ISSEY MIYAKE unveiled its Spring/Summer 2026 collection, Amid Impasto of Horizons, as the Guest of Honor at Pitti Immagine Uomo 108.
Niccolò Pasqualetti unveiled its Spring/Summer 2026 collection during Pitti Uomo 108.
Pitti Uomo 108 in collaboration with Japan Fashion Week Organization takes us backstage at the first international runway show for Japanese brand Children of the Discordance.
On a sunny Paris day, we caught up with Damien for a little chat in a park, because talking poetry on a sunny day in Paris on a weekday feels more than right.
Francesco Risso steps down as creative director of fashion house Marni after a decade.
The latest Stüssy drop has arrived, bringing the same effortless cool the brand has built its name on.
Check out some of our favorite streetstyle looks spotted at Pitti Uomo 108.
Japanese designer Hideaki Shikama presented his Spring/Summer 2026 collection “Enfant Terrible” for Children of the discordance, at Pitti Uomo 108.
We talked with Ecstasya about her hiatus, the struggle of keeping Lisbon’s first queer hardcore night (Maythey) alive, and why the best tracks come from being “sad as fuck.”
Zalando just launched a five-piece capsule collection where workwear meets burger obsession.
Young talents have until July 17 to apply for a chance to present their work, receive industry support, and compete for career-changing prizes.
Jun Takahashi has imagined the season in the most bohemian, easy, and relaxed way possible.
Bikkembergs unveiled their latest collab for a new generation of fashion and street culture aficionados at Pitti Uomo 108 with designer Gosha Rubchinskiy reimagining the classic Soccer sneaker.
Patta and Nike reunite for “The New Wave,” a capsule collection centered on the Air Max 90, a silhouette deeply embedded in sneaker culture.
The line is built on simplicity, with each piece serving as a quiet statement rather than an obvious trend.
Designer Charles Jeffrey presented the Spring/Summer 2026 collection for his brand LOVERBOY at the iconic Abbey Road studios.
