Aries x White Claw: The Intersection of Surf Culture and Fashion
by Adriano Batista
Aries and White Claw have teamed up to create a cool capsule collection, lensed by none other than French photographer David Ledoux. The collection and campaign showcase the edgy surf and skate culture of Biarritz, a notorious seaside town on France’s southwestern Basque coast.
The 4-piece capsule collection features a unisex crew neck sweatshirt and sweat shorts made from brushed-back jersey fleece, with Aries’ famous tie-dye detailing in shibori-style rings, as well as classic black and white short and long sleeve tees in cotton jersey with further tie-dye accents.
The stunning black and white photography in the Aries x White Claw collection references that of Gnarly, a project realized by David Ledoux and Phoebe Arnold, featuring local skaters and surfers in Biarritz. The photographs will be displayed at the Aries Soho Store from May 25th to June 5th, 2023, and will be open to the public.
Take a look at the campaign images below:
The exclusive Aries x White Claw collaboration capsule will launch on May 25th, 2023, and prices will range from £65.00 to £120.00. The collection will be available for purchase at www.ariesarise.com and in-store at Aries’ flagship store, located at 31 Great Pulteney Street, London, W1F 9NN.
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