AMIRI’s latest campaign, shot by Hart Lëshkina and styled by Gro Curtis, showcases the brand’s California roots through a selection of easy-to-wear staples. The collection is all about relaxed elegance, featuring familiar shapes and casual styles that are easy to mix and match.

The designs are marked by AMIRI’s well-known symbols: the MA emblem, Arts District logo, and other motifs like Bones and Bandana Paisley. These details add a unique touch to the clothes, making them instantly recognizable as AMIRI.

Drawing from skate culture, sports, and craftsmanship, the collection brings together traditional materials like cashmere, cotton, and denim with AMIRI’s own twist. Think cool crochet knits, denim with unique washes, and detailed patchwork.

Check out the campaign images below: