AMIRI‘s Pre-Spring 2025 collection takes us behind the scenes of Hollywood, capturing the off-duty style of rising stars. Inspired by the city’s after-hours culture, the collection blends classic silhouettes with modern details, creating a versatile wardrobe that effortlessly transitions from day to night.

The campaign’s setting, the Benjamin, a vintage-inspired cocktail bar, sets the tone for the collection. The muted tones and rich textures of the space are reflected in the clothing, creating a sophisticated and understated aesthetic.

The collection features iconic AMIRI pieces reimagined with nostalgic touches. Prints and embroideries featuring dice, billiard balls, and cues evoke the glamour and intrigue of old Hollywood. The inclusion of emblems inspired by the AMIRI Lounge pays homage to the city’s rich history of counterculture and rebellious spirit.

Check out the campaign images below:

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