AMIRI Fall/Winter 2024 Campaign
by Adriano B.
AMIRI‘s latest campaign for Fall/Winter 2024 is a cinematic journey inspired by the iconic spirit of Hollywood. The brand taps into the energy of emerging talent, showcasing a trio of rising stars: Ashton Sanders, Seth Lee, and AMIRI ambassador Sunwoo.
Photographer Glen Luchford captures these young icons in a series of evocative images that blend nostalgia with modern aesthetics. The campaign echoes the ’90s New Hollywood era while projecting a forward-thinking vision.
Shot at the historic Palace Theatre in Los Angeles, each image tells a mini-narrative, showcasing the individual personalities of these rising stars and the AMIRI spirit. The collection’s blend of classic and contemporary elements is reflected in the wardrobe choices, creating a timeless yet modern aesthetic.
Check it out below:
Photographed by Glen Luchford
Styling by Ellie Grace Cumming
Art Direction by Jonny Lu Studio
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