AMI has released its Spring/Summer 2025 campaign, shot in Paris by photographer Rahim Fortune. The campaign captures the essence of the collection with a focus on the city’s unique energy and its people.

Fortune, known for his work with Whoopi Goldberg in a previous AMI campaign, brings a poetic touch to the images. The shoot features models alongside stylish Parisians in the historic areas around AMI’s headquarters.

Check it out below: