AMI invites you to skate and shop in the heart of Paris
by Adriano Batista
The French fashion house AMI is celebrating the Holiday season with a special gift for its friends and customers: a unique skating and shopping experience in the historical Palais-Royal.
La Patinoire AMI: a festive ice rink
From December 16th to December 31st, you can enjoy a free skating session at La Patinoire AMI, a specially built ice rink in the Cour d’Honneur of Palais-Royal. All you need to do is register HERE and bring your own skates.
The ice rink is inspired by the AMI Holiday Season capsule collection, which features a black Ami De Cœur logo and a silver and white color scheme. The ice rink reflects this aesthetic with mirror-like chrome barriers, a black Ami De Cœur at the center, and light garlands that add a Parisian twist. The ice rink is also eco-friendly, as it is made of synthetic self-lubricated tiles that do not require water or ice.
Next to the ice rink, you can warm up at the AMI Café, the first one in Paris, and admire the AMI Christmas tree that overlooks the scenery.
The Pop-Up Store: a cozy boutique
If you are looking for a perfect gift for yourself or your loved ones, you can visit the AMI Pop-Up Store, located in the Palais-Royal neighborhood, opposite from La Patinoire AMI. The Pop-Up Store is open from December 1st to December 31st, and offers a wonderful Parisian experience in a beloved historical area.
Inside the Pop-Up Store, you can discover the exclusive Holiday Season capsule collection for men and women, which includes unisex accessories, bags, small leather goods, and winter ready-to-wear items. The capsule collection is designed to celebrate the concept of community and its values of friendship and love, which are also embodied by the Ami De Cœur logo.
The Pop-Up Store’s interiors are designed to echo AMI’s latest global store concept, with a cozy and elegant atmosphere. The Pop-Up Store also offers AMI Café beverages, so you can enjoy a hot drink while browsing the collection.
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