Aloft Hotel: Marriott’s new baby in the heart of Madrid!
by Adriano Batista

With hotels open in 25 countries all over the world, Aloft Hotels (Marriott International), is ready to accommodate the “next generation of travelers” now in the center of the Spanish capital.
Located in Calle de Jacometrezo 4, right next to Gran Vía, the new hotel is surrounded by Madrid’s hotspots like Plaza España, the hip neighborhoods of Malasaña and Chueca, and some of the best restaurants and bars that Madrid has to offer.


Designed by the Rockwell Group, the hotel features a tech-forward design and offers a vibrant experience and a modern style for visitors that travel for pleasure or for work.

But the new Aloft Hotel in Madrid doesn’t pretend to be just a place for you to sleep. It also intends to create a place to contribute to the cultural program of the city. You can enjoy live music performances as part of the Live At Aloft Hotels music series, and another cultural, design and tech events, making his guest’s experiences, during their stay, richer and memorable.


Either if you are traveling for pleasure or for work, the hotel assures a perfect rest or fun in its ultra-comfortable beds, and fast and free Wi-Fi so you won’t spend a whole morning trying to download those files who need so urgently.

Now that you had a great night of sleep, nice breakfast and time to work, you are free to explore Madrid. This energizing city offers you world-class museums and buzzing street life. Make sure to visit Prado, Thyssen-Bornemisza and Reina Sofia museums, the city’s beautiful parks and squares, and get lost in different neighborhoods in a spontaneous way. Go with the flow and discover the city like a real Madrileño.

When you get back to the hotel you can recharge your batteries in the Splash pool and enjoy a delicious cocktail in the brand’s signature Re:mix ® Lounge and W XYZ ® bar.

More info at www.aloftmadridgranvia.com
and follow them on Instagram @aloftmadridgranvia
Y-3 FYW S-97 : Yohji Yamamoto’s interpretation of the adidas archive
LACOSTE x GOLF LE FLEUR
Johannes Knop captured by the lens of Julian Freyberg, in exclusive for Fucking Young! Online.
PUMA is back in Paris with a new collaboration, this time with designer Salehe Bembury.
The Polimoda Graduate Show 2025 kicked off Pitti Uomo’s 108th edition, presenting twenty collections from emerging designers that prioritized raw creativity over commercial appeal.
TOMMY HILFIGER New York, a premium collection launching in February 2026, takes Savile Row tradition and gives it a shot of energy.
The Parisian house started a new chapter with the opening of their new space, located at 10 rue de Picardie, Paris 3rd.
HOMME PLISSÉ ISSEY MIYAKE unveiled its Spring/Summer 2026 collection, Amid Impasto of Horizons, as the Guest of Honor at Pitti Immagine Uomo 108.
Niccolò Pasqualetti unveiled its Spring/Summer 2026 collection during Pitti Uomo 108.
Pitti Uomo 108 in collaboration with Japan Fashion Week Organization takes us backstage at the first international runway show for Japanese brand Children of the Discordance.
On a sunny Paris day, we caught up with Damien for a little chat in a park, because talking poetry on a sunny day in Paris on a weekday feels more than right.
Francesco Risso steps down as creative director of fashion house Marni after a decade.
The latest Stüssy drop has arrived, bringing the same effortless cool the brand has built its name on.
Check out some of our favorite streetstyle looks spotted at Pitti Uomo 108.
Japanese designer Hideaki Shikama presented his Spring/Summer 2026 collection “Enfant Terrible” for Children of the discordance, at Pitti Uomo 108.
We talked with Ecstasya about her hiatus, the struggle of keeping Lisbon’s first queer hardcore night (Maythey) alive, and why the best tracks come from being “sad as fuck.”
Zalando just launched a five-piece capsule collection where workwear meets burger obsession.
Young talents have until July 17 to apply for a chance to present their work, receive industry support, and compete for career-changing prizes.
Jun Takahashi has imagined the season in the most bohemian, easy, and relaxed way possible.
Bikkembergs unveiled their latest collab for a new generation of fashion and street culture aficionados at Pitti Uomo 108 with designer Gosha Rubchinskiy reimagining the classic Soccer sneaker.
Patta and Nike reunite for “The New Wave,” a capsule collection centered on the Air Max 90, a silhouette deeply embedded in sneaker culture.
The line is built on simplicity, with each piece serving as a quiet statement rather than an obvious trend.
Designer Charles Jeffrey presented the Spring/Summer 2026 collection for his brand LOVERBOY at the iconic Abbey Road studios.
WAX photographed by Fabio Munis and styled by LaDécadanse Studio, in exclusive for Fucking Young! Online.
Designer Eli Russell Linnetz spins a chaotic tale with The Wild Bunch, inspired by a fictional gang of anarchists (the Dudley Dozens) who turn the California coast into their personal warzone.
MARTINE ROSE returns to the catwalk to present her Spring/Summer 2026 collection.
Through wool and yarn, Liu has made clothes that do more than cover bodies.
JAK is dropping the ATLAS LOW II, an even sharper, more wearable version of its retro-inspired design.
Benji Blue Bills has come a long way since his early boom bap days, now carving a distinct niche in electronic trap with vintage synths and a fresh, immersive sound.
The Schreiberling, meaning “scribbler,” is a limited-edition writing instrument inspired by Montblanc’s historical “Baby” models from the early 20th century.
This collection is about function, simplicity, and the kind of clothes that disappear on your body so you can just move.
For its Spring/Summer 2025 collection, EDWIN Europe turned to photographer Xavier Rony to capture the essence of its “High Life, Low Levels” theme.