Introducing “Pukhondzha”, the new Fall/Winter 2024-25 collection by Alexander Bayartaev, a refined interpretation of Central Asian Paranja.

Drawing inspiration from the vibrant culture of Uzbekistan and the encounter with an unconventional winter in the region, this collection reimagines the traditional women’s attire known as paranja. At its core lies the iconic puffy paranja jacket, symbolizing a profound connection to Uzbekistan and its people.

Historically, the paranja was a garment that obscured a woman’s identity, relegating her to a faceless figure in society, much like the anonymity provided by a contemporary black hoodie. This theme resonates throughout the collection, serving as a captivating focal point.

“Pukhondzha” invites you to explore the intersection of tradition and modernity, as the designer navigates the delicate balance between preserving cultural heritage and embracing contemporary design.

Check out the lookbook below: