A Look at Pitti Uomo 104
by Anna Barr
Pitti Uomo found its stride once again marking the 104 edition. One of the most important events for men’s fashion in Italy is undisputedly Pitti Uomo, which saw Florence filled with effortless elegance energy from luxury leisurewear to heritage, over four packed days, people meet, connected, and exchanged ideas, especially around sustainability along with the codes of the modern man set against the relaxed atmosphere at the Fortezza da Basso. Perhaps it felt relaxed because everyone felt that they came back home. Our wardrobes are constantly evolving as we evolve and with over 825 men’s fashion and lifestyle brands (including the glamorous space of PittiPets), at Pitti 104 we got to see what direction we are heading.
“Pitti Games” kicked off opening night with Hyperstellar, a site-specific, immersive installation by Hyperstudio in collaboration with Lux Eventi’s Balloon Museum for the launch of the Husky brand’s new ultralight down jacket. Additionally, Detroitissimi opened with an exhibit of student-designed products from discarded Carhartt scraps alongside other Detroit-based fashion brands showcasing the new wave of creativity coming out of the industrial capital. The showcase was made up of six fashion and lifestyle brands in the special exhibition space and hosted a performance of graffiti artist Mike Han.
The following day we saw the most innovative designers in responsible fashion brought together at the S|Style project curated by stylist Giorgia Cantarini. The presentation debuted pieces created in partnership with Kering Material Innovation Lab (Kering MIL). Designers included Isnurh, Ksenia Schnaider, Steven Passaro, Young N Sang among other environmentally responsible, innovative, and cutting-edge brands. Off the runway, we also saw an installation Chulapp by Chu Suwannapha, a Thai designer who now lives in South Africa, where he founded the Chulaap label in 2015.
Photo Credits: AKAstudio-collective
ERL Unveiled its SS24 Collection at Pitti Uomo 104
Alexander Bayartaev FW24 “Pukhondzha” Collection
Dior’s Cruise 2027 collection takes its cues from the house’s long relationship with Hollywood.
The capsule draws from Lee’s full visual language: athletic training gear, 1970s bell-bottoms, the graphic intensity of film posters.
Billionaire Boys Club has released its Pre-Fall 2026 collection, mixing preppy sportswear with desert safari references.
Burberry has partnered with Hôtel Belles Rives in Antibes, transforming the historic beach club and hotel terraces for the season.
The campaign pushes back against screen fatigue and invites a return to something more immediate. Phone down, shorts on.
UK sportswear label Montirex officially lands in Spain with JD Sports — and they’re bringing Ilia Topuria along for the ride.
Victoria has teamed up with Barcelona-based brand SALPI on a limited edition that takes the vulcanised boot into new territory. The shoe launches on 14 May at the Victoria store in Barcelona and on… »
PUMA is reintroducing the Homura, a running shoe that originally launched during the brand’s Y2K era.
At Foundry Downtown, Spanish artist, photographer, and creative director Eva Losada Membibre turns a small but loaded symbol into the focal point of her latest solo exhibition, The Red Dot.
Aleksandr Blinov captured by the lens of Laura Blanco and styled by Ricardo Abreu, in exclusive for Fucking Young! Online.
Saint Laurent Rive Droite presents a selection of works by American artist Rachel Rossin, curated by Anthony Vaccarello.
The collaboration was first shown last June during Paris Fashion Week as part of 3.Paradis’ runway show, and it arrives in stores globally this month.
The South Korean artist, born in 1982, won for his work Strata of Illusion (2025).
Givenchy has introduced the Voyou Bucket, a new shape in the house’s Voyou handbag family.
From May 22 to June 13, 2026, SPRUCE Gallery is presenting Fragmentia: Oculations of Reality, a new multimedia exhibition by Kevin Pineda.
MAYRIT returns to Madrid from 20 to 31 May with two weeks of exhibitions, installations, workshops, talks, and public programs spread across the city.
Barcelona’s nightlife gets another hit of indie-electronic energy this month with the second edition of EPIQ, returning on May 16 from 18:00h to 23:00h at Sala Apolo.
In Flimby, you realise these shoes are not made to feed trends. They’re made to last long enough to become part of someone’s life.
Lorenz Stanislaus styled himself for this Fucking Young! exclusive, shot and art-directed by Isabella Schwarzenauer.
The exhibition “Helter Skelter: Arthur Jafa and Richard Prince” opened this past Saturday, 9 May, at Fondazione Prada in Venice. Curated by Nancy Spector, it runs until 23 November 2026.
Burberry has introduced Activewear, a new lifestyle collection rooted in the house’s long history with outdoor and sportswear.
Nike brought TOMA to Barcelona this weekend, turning the city into a meeting point for street football, urban culture and community during El Clásico weekend.
At the heart of the lively Marais district, the Musée national Picasso-Paris is currently shining a spotlight on one of the most compelling voices in contemporary American art: Henry Taylor. Titled “Where Thoughts Provoke”, the exhibition marks the artist’s first… »
Issey Miyake opens a new Madison Avenue flagship in New York, combining fashion, architecture and design in a beautiful two-level space.
David Laporte & Mohamed Tambadou photographed by Xavi Carpio and styled by Andy Fernández, in exclusive for Fucking Young! Online.
Saint Laurent Rive Droite Beijing is presenting an exhibition called Mirror, featuring works by the Chinese artist duo Liu Ke and Huang Huang.
Palm Angels has unveiled its Spring/Summer 2026 campaign, titled Island Speed.
Harry Styles has released the video for “Dance No More,” a track from his latest album KISS ALL THE TIME. DISCO, OCCASIONALLY.
MM6 Maison Margiela has introduced the Bauletto, a streamlined take on the bowling bag.
The Pistachio scented candle has a creamy, gourmand fragrance that is reminiscent of the fruit of the Pistacia vera tree.
