Pitti Uomo found its stride once again marking the 104 edition. One of the most important events for men’s fashion in Italy is undisputedly Pitti Uomo, which saw Florence filled with effortless elegance energy from luxury leisurewear to heritage, over four packed days, people meet, connected, and exchanged ideas, especially around sustainability along with the codes of the modern man set against the relaxed atmosphere at the Fortezza da Basso. Perhaps it felt relaxed because everyone felt that they came back home. Our wardrobes are constantly evolving as we evolve and with over 825 men’s fashion and lifestyle brands (including the glamorous space of PittiPets), at Pitti 104 we got to see what direction we are heading.

“Pitti Games” kicked off opening night with Hyperstellar, a site-specific, immersive installation by Hyperstudio in collaboration with Lux Eventi’s Balloon Museum for the launch of the Husky brand’s new ultralight down jacket. Additionally, Detroitissimi opened with an exhibit of student-designed products from discarded Carhartt scraps alongside other Detroit-based fashion brands showcasing the new wave of creativity coming out of the industrial capital. The showcase was made up of six fashion and lifestyle brands in the special exhibition space and hosted a performance of graffiti artist Mike Han.

The following day we saw the most innovative designers in responsible fashion brought together at the S|Style project curated by stylist Giorgia Cantarini. The presentation debuted pieces created in partnership with Kering Material Innovation Lab (Kering MIL). Designers included Isnurh, Ksenia Schnaider, Steven Passaro, Young N Sang among other environmentally responsible, innovative, and cutting-edge brands. Off the runway, we also saw an installation Chulapp by Chu Suwannapha, a Thai designer who now lives in South Africa, where he founded the Chulaap label in 2015.


Photo Credits: AKAstudio-collective