ADISH Spring/Summer 2020 Campaign
by Adriano Batista











ADISH unveiled its Spring/Summer 2020 campaign, shot by Michal Chelbin and styled by Patrick Welde.
The inspiration for the ADISH SS20 collection stems from the Nuweiba Music Festival that took place in the Sinai Peninsula in 1978, when the area was still under the Israeli occupation that began in 1967 as a result of the Six-Day War.
The festival came about on the final days of summer, during the advanced stages of the controversial peace treaty negotiations with Egypt, when it was already made clear that Sinai will soon be returned to Egypt rule. The festival – which had an attendance of 10,000 people and included performances by some of Israel’s biggest pop stars at the time – was therefore organized as an informal, optimistic, good-bye party that celebrated the end of the occupation in Sinai and the beginning of hopeful peace between Israel and Egypt.
In the 11 years that Israel occupied Sinai, the beach strip of Nuweiba (or “Neviot” in Hebrew) was considered a gem, supplying the young Israeli generation the ultimate retreat to escape to from the stressful daily life with its virginal desert landscape, picturesque mountains, and bright blue sea. However, while many Israelis protested the government’s decision to withdraw from Sinai, the Israeli inhabitants of Neviot did not object to Israel ceding control of the area and evacuated their houses without protest, understanding that peace was more important than their prosperity.
The spirit of the Nuweiba Music Festival symbolizes a very different approach to territory withdrawal and disengagement than that which prevails today; it reminds us not only that these actions are possible, but that they can also take place within a positive, utopian and joyful mindset, and not only through militant aggression and violence.
The SS20 collection draws inspiration from the vibe, the mood and the psychedelics of the era, the music festival’s graphic language, and the unique desert aesthetic of Sinai; the texture and tones of the sandy mountains, the style of the local Bedouins, their traditional patterns and symbols and the sun’s discoloration of the rugs and textiles. The name of the collection is based on an article by the famous Israeli author Johnathan Geffen which was Published in the Israeli newspaper “Maariv” in June 1978.
Kaushik Valendra Fall/Winter 2020
Leave Your Limits
MM6 Maison Margiela and Dr. Martens are teaming up again, this time with a capsule that twists classic Docs into something fresh.
Kwir Nou Éxist project, a photo installation conceived by model, actress and activist Raya Martigny and her partner Edouard Richard, is now on view until July 25 in the iconic Tuileries Garden in Paris.
The legacy of Virgil Abloh will soon be celebrated at the Grand Palais in Paris with an exhibition developed in collaboration with Nike.
MODUS VIVENDI’s latest swimwear collection is made for days in the sun, with pieces that catch the eye without costing the earth.
Liam Goofy at Two Managment photographed by Martina Moreno and styled by Marta Ros, in exclusive for Fucking Young! Online.
BIMBA Y LOLA has introduced its new DOG LOVERS COLLECTION, a capsule line celebrating dogs and their owners.
Nanushka’s Pre-Spring 2026 collection, Reflections, takes cues from Austrian thinker Rudolf Steiner’s belief that spirit and material are inseparable.
The wait and speculation are over. Almost a month after Francesco Risso’s departure, Marni now has a new Creative Director: Belgian designer Meryll Rogge.
Spanish-Nigerian designer Wekaforé Jibril has made history with the opening of his first standalone boutique in Barcelona, becoming the first Black designer to establish a flagship store in Spain.
“It’s an honour to work with Burberry,” Wu said. “The brand’s dedication to its heritage and innovation results in pieces that never fail to amaze. I look forward to discovering what we’ll create together.”
ICECREAM EU has teamed up with END. to launch a special capsule collection celebrating END.’s 20th anniversary.
Harrison Sheehan photographed and styled by Carlos Venegas, in exclusive for Fucking Young! Online.
The Studio Archive is a new series releasing original Polaroids taken by the founder of Dominic Albano Collection.
C2H4® is slowing down. Instead of chasing seasons, their R011 Collection is built to last: one carefully crafted lineup per year, designed to stay relevant long after the trends fade.
We had the opportunity to chat with Martin about the great skincare reset and what we can learn from Danish clean beauty.
HAIKURE’s SS26 collection, Come As You Are, is for people who want to feel good without the effort, who wear clothes that fit their lives, not the other way around.
Daniel Solano captured by the lens of Arthur Coelho and styled by Dana Fracalossi, in exclusive for Fucking Young! Online.
For his second couture show closing Haute Couture Week, Kevin Germanier chose to have fun.
Glass Cypress’s Spring/Summer 2026 collection, The Ones Who Flee, is a meditation on movement, not just physical escape, but the deeper act of resisting what binds us.
For Oakley, it’s been five decades of innovation, turning science into design, and refusing to blend in.
Alan Crocetti’s latest collection, Hard Core Fantasy, is a deeply personal exploration of identity, desire, and self-protection through jewelry.
Francisco Terra’s 15th-anniversary collection for Maldito is a midnight ride through memory, a fever dream of teenage longing stitched into lace and rhinestones.
LARUICCI’s Spring/Summer 2026 collection bottles the chaotic charm of early 2000s Hollywood.
PRISMA’s latest collection isn’t about hiding but about what happens when you stop trying to.
HEREU is marking its 10th anniversary with Memory. A Play of Twos, a photobook that captures a decade of creative exchange.
In a time of movement and uncertainty, Estelita Mendonça’s Spring/Summer 2026 collection questions what clothing means when stability feels like a luxury.
We talked with Ziggy Chen to learn more about the thinking behind PRITRIKE, his process and his relationship with materials.
Take a look at C.R.E.O.L.E’s Spring/Summer 2026 backstage, captured by the lens of Spencer Stovell during Paris Fashion Week, in exclusive for Fucking Young!
Glenn Martens’ Maison Margiela Artisanal collection doesn’t just borrow from history, but it fractures it, reassembles it, and wears it like a second skin.