This Autumn, Pharrell Williams and adidas debut Hu, a collection of apparel and shoes that explores humanity and celebrates cultural diversity around the world. Hu represents Pharrell’s vision of connecting people through love, passion, energy, and color.
“Hu is short for human – human being, human race, humankind,” said Pharrell. “But Hu, itself is also a reference to color. As human beings, we all have a color. We all look different, we all speak different languages, but we’re all connected.”
Building on the limited-edition NMD that launched in July, Pharrell and adidas return with a diverse range of full-color footwear and dynamic activewear. Celebrating a spirit of equality, acceptance, co-existence and understanding, the collection features flags, stripes, and translations of the phrase “Human Race” in English, French, and Japanese. Pharrell sums up the collection’s message simply: “I play for the human race.”
With the launch of Hu, Pharrell looks to shine a spotlight on communities around the world, sharing stories and traditions of humanity. In this first collection Native Americans from North Dakota invited Pharrell into their community to share their stories of compassion and culture, carrying on traditions of language, prayer, celebration and knowledge from one generation to the next.
“I am so thankful to the people of MHA Nation who shared their journey and experiences with me. I want to use my platform for people to tell their stories and help empower people no matter where they’re from. By understanding humanity’s past, we will build a bridge to its future.” -Pharrell Williams
The imagery, shot by photographer Hugo Campan, captures the feeling of facing new light, the pulse of a swelling guitar, and encounters that leave a hazy imprint.
Dominic Albano has released the second volume of his Studio Archive Polaroids. This ongoing project exists alongside his fashion label as a separate but connected visual practice.
Soon, EXOTIKA will celebrate its one-year anniversary at Lisbon’s Lux Frágil. What began as a Thursday night residency has become a meaningful part of the city’s queer and cultural landscape.
Spanning more than fifty years of photography, from the late 1970s to today, the show revisits Parr’s work through the lens of global disorder, climate anxiety, and the strange habits we’ve normalized along the way.
TASCHEN books aren’t just books — they’re artifacts. From photography and avant-garde art to design, travel and pop culture, they look good on a shelf and reward repeated flipping.
We sent photographer Joonas S’Diri backstage during Paris Fashion Week Men’s last month. While capturing the action backstage, he handed his phone to the models and let them take selfies.
Under the artist name Scotty Ramon, Kid Cudi steps into a brand-new chapter with his very first solo exhibition, Echoes of the Past, presented with Ruttkowski;68 in Paris.
You have probably seen Giovanni on Instagram, in campaigns, or in magazines. Born and raised in Turin, Italy, skateboarding first shaped both his worldview and his path into fashion. Immersed in street culture from a young age,… »
Take a look at DAGGER’s Fall/Winter 2026 backstage, captured by the lens of Jennifer-Lynn Kremer during Berlin Fashion Week, in exclusive for Fucking Young!
The new track, “Ah Ya”, features longtime friend and creative partner Thee Diane, and together they deliver something that feels joyful, instinctive, and deeply alive.
Richert Beil’s Fall/Winter 2026 collection, LANDEl, is built on a conscious distance from fashion as spectacle and from systems that value only scale and speed.
We talk about Paris, fashion, heritage, and the subtle power of clothes in shaping character, as well as the importance of staying grounded while being part of a show so many people connect with.
DAGGER’s Fall/Winter 2026 collection, Play Hard, is a direct reflection on a specific place and time: growing up in Portrush, a working class seaside town in Northern Ireland.
Since its start nearly ten years ago, the brand has defined itself by a refusal to stay silent. This collection continues that stance, born from a desire to scream, grieve, and resist.
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.
