This Autumn, Pharrell Williams and adidas debut Hu, a collection of apparel and shoes that explores humanity and celebrates cultural diversity around the world. Hu represents Pharrell’s vision of connecting people through love, passion, energy, and color.
“Hu is short for human – human being, human race, humankind,” said Pharrell. “But Hu, itself is also a reference to color. As human beings, we all have a color. We all look different, we all speak different languages, but we’re all connected.”
Building on the limited-edition NMD that launched in July, Pharrell and adidas return with a diverse range of full-color footwear and dynamic activewear. Celebrating a spirit of equality, acceptance, co-existence and understanding, the collection features flags, stripes, and translations of the phrase “Human Race” in English, French, and Japanese. Pharrell sums up the collection’s message simply: “I play for the human race.”
With the launch of Hu, Pharrell looks to shine a spotlight on communities around the world, sharing stories and traditions of humanity. In this first collection Native Americans from North Dakota invited Pharrell into their community to share their stories of compassion and culture, carrying on traditions of language, prayer, celebration and knowledge from one generation to the next.
“I am so thankful to the people of MHA Nation who shared their journey and experiences with me. I want to use my platform for people to tell their stories and help empower people no matter where they’re from. By understanding humanity’s past, we will build a bridge to its future.” -Pharrell Williams
Paris Fashion Week witnessed Steven Passaro’s Moonlit Lover Spring/Summer 2026 collection, an exemplar of the aftermath of love encountered after midnight and gone before sunrise.
Because home should never be denied to anyone. In a world where home shouldn’t be a privilege but a right, artist and activist Charlie Smits is stepping up. Smits has teamed up with Fundación… »
Craig Green’s Spring/Summer 2026 collection feels like a half-remembered dream with shapes you recognize, but shifted just enough to make you look twice.
Photographer Denzil Jacobs presents a selection of eclectic looks photographed on the streets of Paris during Men’s Paris Fashion Week, outside Amiri, Rick Owens, 3.Paradis, Kidsuper and more, exclusively for Fucking Young!
VIKTORANISIMOV chose an unlikely stage for its first Berlin Fashion Week presentation: a former telecommunications bunker, now The Feuerle Collection museum.
After the show, designer Feng Chen Wang caught up with us, to open up about the emotion behind this collection, and the brand’s evolving identity – accompanied by backstage moments captured by Leiya Wang.
Take a look at DOUBLET’s Spring/Summer 2026 backstage, captured by the lens of Rita Castel-Branco during Paris Fashion Week, in exclusive for Fucking Young!
Take a look at KIDSUPER’s Spring/Summer 2026 backstage, captured by the lens of Tiago Pestana during Paris Fashion Week, in exclusive for Fucking Young!
For Camiel Fortgens’ SS26, models walked the actual streets of Paris during Fashion Week, portable speakers in hand, each playing a fragment of the show’s soundtrack.
Created with artist Samuel de Sabóia, the lineup weaves together regeneration, spirituality, and a question: What does the future of fashion look like?
For their SS26 show, the adidas and Yohji Yamamoto collaboration traded the standard runway for something more visceral: a four-act performance directed by choreographer Kiani Del Valle.
After showing off-calendar for two seasons in a presentation format, the 2023 LVMH Prize-nominated designer Kartik Kumra is now the first Indian designer to be on the official menswear calendar.
SANKUANZ’s Spring/Summer 2026 collection finds its heartbeat in Tara, the Tibetan Buddhist goddess who exists between two worlds, both enlightened and earthly.
For SS26, Hung La’s LỰU ĐẠN closes its trilogy “MAYHEM,” “YOU DON’T BELONG HERE,” and now “NO MAN’S LAND”, with a collection that stares straight at the people society ignores.
Marine Serre‘s Spring/Summer 2026 collection is about the quiet revolution happening in every stitch. Titled THE SOURCE, this is clothing that moves with purpose, crafted by hands that treat savoir-faire not as a relic, but as rebellion.
C.R.E.O.L.E.’s DOM TOP FEVER collection is a reckoning. It digs into displacement, memory, and the act of reclaiming stories that have been buried or distorted.
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.
