This Autumn, Pharrell Williams and adidas debut Hu, a collection of apparel and shoes that explores humanity and celebrates cultural diversity around the world. Hu represents Pharrell’s vision of connecting people through love, passion, energy, and color.
“Hu is short for human – human being, human race, humankind,” said Pharrell. “But Hu, itself is also a reference to color. As human beings, we all have a color. We all look different, we all speak different languages, but we’re all connected.”
Building on the limited-edition NMD that launched in July, Pharrell and adidas return with a diverse range of full-color footwear and dynamic activewear. Celebrating a spirit of equality, acceptance, co-existence and understanding, the collection features flags, stripes, and translations of the phrase “Human Race” in English, French, and Japanese. Pharrell sums up the collection’s message simply: “I play for the human race.”
With the launch of Hu, Pharrell looks to shine a spotlight on communities around the world, sharing stories and traditions of humanity. In this first collection Native Americans from North Dakota invited Pharrell into their community to share their stories of compassion and culture, carrying on traditions of language, prayer, celebration and knowledge from one generation to the next.
“I am so thankful to the people of MHA Nation who shared their journey and experiences with me. I want to use my platform for people to tell their stories and help empower people no matter where they’re from. By understanding humanity’s past, we will build a bridge to its future.” -Pharrell Williams
Unlike traditional grants or one-off prizes, this is a comprehensive two-year accelerator that provides runway production, mentorship, retail access, and a high-profile collaboration to set designers up for long-term success.
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+380 pages to change the channel: from Big Brother, to Buffy, a dating program, music from 90s, weathermen, a late show, Uggly Betty, Sex & the city, tattoos… and more!
Our must-see TV lineup includes pop-culture phenomenons from Gossip Girl star Evan Mock gracing the cover shot by TianZheng Yun, in a shooting inspired by the “Ugly Betty” series.
