Acne Studios introduces the Musubi Bag Campaign by Talia Chetrit
by Adriano Batista
Acne Studios introduces a new interpretation of the iconic Acne Studios Musubi bag, courtesy of the American artist Talia Chetrit. The campaign comprises an intimate photographic series captured exclusively on male dancers’ bodies.
Creative Director Jonny Johansson enlisted Chetrit, who photographed actor Juliette Lewis for the SS18 campaign, to collaborate on this latest project. “I have long admired the work of Talia Chetrit because she treats everything in a singular, very personal way. This project was her idea entirely – we just sent her some bags to photograph as she wished,” he says
The emblematic Acne Studios Musubi bag is characterized by a twisted knot motif, which takes inspiration from the traditional Japanese obi sash, and is crafted in Italy from 100% cow leather. It comes in four sizes: maxi, midi, mini and micro. For Spring/Summer 2022, it comes in two new shapes: a Musubi micro tote bag and a Musubi shoulder bag.
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