Achilles Ion Gabriel Unveils Debut Campaign
by Adriano Batista
Achilles Ion Gabriel unveils its debut campaign, reflecting the brand’s unique design philosophy.
French singer Ichon and the renowned fashion critic Sophie Fontanel take the spotlight, embodying the label’s gender-neutral approach. The campaign forgoes elaborate narratives, letting the clothes themselves do the talking. Impeccable tailoring intertwines with a playful edge, hinting at a dark sense of humor.
“I’m a weirdly optimistic person with a very dark twist,” explains designer Achilles Ion Gabriel.
The Fall/Winter 2024 collection offers a complete wardrobe solution, featuring ready-to-wear, footwear, and accessories. The campaign introduces the “Rod Belt,” a key piece available for pre-sale exclusively on the brand’s website.
Check out the campaign images below:
CREATIVE DIRECTOR: ACHILLES ION GABRIEL
DESIGN DIRECTOR: MARIA KORKEILA
PHOTOGRAPHER: DIANA LANGE
SET DESIGN: EMILIA MARGULIES
CAST: ALVIN BIGANA, SOPHIE FONTANEL, MARGUERITE MONAT, ICHON, LUCA BITCHIKASHVILI HAIR: MICHEL DELMAS
MAKE-UP: PATRICK GLATTHAAR
COORDINATION & COMMUNICATIONS: NADIA KHAN, AMY STORRS, CHARLES OXLEY
PERSONAL ASSISTANT TO CREATIVE DIRECTOR: RODRIGO AGUDO
STUDIO: STUDIO ZERO
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