A$AP Rocky to Design First Collection To GUESS Originals
by Adriano Batista
In February 2016, GUESS introduces GUESS Originals, a design initiative that brings together GUESS with leading cultural icons at the forefront of fashion, entertainment, art and design. Drawing inspiration from 30 years of creativity and innovation, each collection celebrates timeless GUESS designs in a contemporary sense by Paul Marciano, GUESS Founder and Chief Creative Officer with a series of genre-defining co-collaborators.
The inaugural GUESS Originals partnership will feature multi-disciplined recording artist A$AP Rocky. The unique collaboration sees A$AP Rocky and Paul Marciano return to the 90’s, when A$AP Rocky and a fashion-obsessed generation grew up alongside GUESS, sporting the iconic triangle logo on the back pocket of their denim jeans.
“Rocky let us know of his personal interest in collaborating with GUESS” said Paul Marciano. “He visited our Los Angeles headquarters and we immediately connected, which is crucial to me when bringing someone into the GUESS family. He had a clear vision and explained what GUESS meant to him growing up and to the hip hop community. He wanted to revitalize that emotion and curate a special collection inspired by classic GUESS pieces.”
“It’s taking archival designs and adding a new twist, and developing new colorways” said A$AP Rocky. “Something for men, women, boys, and girls around the world. It’s a very personal collection: limited and very focused. I think this is dope because hip hop hasn’t seen these color ways and patterns since the early ’90s.”
The collection is Rocky’s interpretation of iconic GUESS styles sold in the 90’s. “Growing up he wore and loved our jeans with the triangle logo on the back pocket and this line is tapping into his incredible artistic vision to create a modern heritage-driven line” said Paul Marciano. “It is a denim-heavy collection with quintessential 90’s influences seen in oversized denim jackets, overalls and logo-centric styles.”
The GUESS Originals x A$AP Rocky collection comprises both men’s and women’s pieces. Light blue acid washes, tencel fabrics and pinstripes reign supreme throughout the collection, with GUESS logo crop tanks and varsity bombers a plenty. Simple fabric choices, uncomplicated design and a classic color palette are evocative of 90’s youth music culture, refined with a contemporary edge. In a subtle nod to the collaborator, the “GUESS Jeans USA” logotype is altered to read $ in GUE$$ throughout both women’s and menswear collections.
The men’s collection features oversized denim trucker jackets, large pocket details and back pocket patch detailing, tailored denim overalls, relaxed shoulder drop neck varsity stripe tees and relaxed drop shoulder mock neck tees and hoodies.
The GUESS Originals x A$AP Rocky collection will be available at select GUESS stores and other leading retailers globally in February 2016.
Moncler Spring/Summer 2016 Campaign
Two Yves Saint Laurent Museums to Open in Paris & Marrakech!
Wood Wood enters a new chapter with its FW25 Double A campaign, the first collection under creative director Brian SS Jensen and head of design Gitte Wetter.
Leandro da Silva photographed by Emil Huseynzade and styled by Vladimir Frol de Moura, in exclusive for Fucking Young! Online.
PUMA is re-releasing its special 2003 H-Street sneakers in two Jamaica-inspired colorways, just in time for Notting Hill Carnival.
Delvinas and Antón lensed by Willy Villacorta and styled by María Hernandez, in exclusive for Fucking Young! Online.
Viegas is someone who grew up immersed in music and community, with a desire to create spaces where people feel seen and free.
Johnatan Aba and Yoni Goor captured by the lens of Italo Gaspar and styled by Marchesini Matilde & Stefani Sofia, in exclusive for Fucking Young! Online.
Stüssy keeps growing, and its newest store in Biarritz, France, is proof.
DJOOKE opens up about his journey from Portuguese small towns to Lisbon’s DJ scene, the birth of iconic LGBTQ+ party BALAGAN, and his vision for inclusive nightlife.
Nicolas Benitez at New Icon photographed by Diego Bigolin and styled by Daniel Zazueta, in exclusive for Fucking Young! Online.
Massimo Osti Studio’s latest collection, Continuative Garments, stays true to the brand’s philosophy: clothes should work effortlessly in everyday life.
For Fall/Winter 2025, Billionaire Boys Club turns its focus to Jamaican sound system culture, drawing from the raw energy of dancehall, reggae, and lovers rock.
Salomon has teamed up with JJJJound to reimagine the XT-6 in two very different ways.
The fragrance captures the fleeting bloom of the osmanthus flower, a winter surprise in Kyoto.
Borsalino’s Fall/Winter 2025 campaign, captured by Pablo di Prima and shaped by Agata Belcen’s art direction, turns hats into something more than accessories. They become extensions of the people wearing them, subtle yet full of presence.
The brand’s… »
A reimagined version of their classic Plantaris, this ultra-limited release swaps the usual for titanium, turning a familiar shape into something that feels like it’s from 2075.
With a remarkable voice that challenges the status quo, Marval Rex is redefining cultural + transgender identities through the lens of comedy, performance, and thoughtful discourse.
SAVVA at Angels Project photographed and styled by Alberto Saguar, in exclusive for Fucking Young! Online.
Rombaut’s new drop, Ground I, is the latest step in their barefoot series, a shoe that keeps getting simpler, quieter, more like a sculpture than just footwear.
Rick Owens’s first major retrospective in Paris, Temple of Love, transforms the Palais Galliera into a ritualistic sanctuary.
Alex Brendon photographed by Virginia Navarro and styled by Tomás Jaramillo, in exclusive for Fucking Young! Online.
At Selfridges’ Summer of Sound: Music Talks, Allie X and Charles Jeffrey sat down to discuss how music and fashion shape an artist’s visual identity.
Simon Bresky and Brayden Dutremble photographed by Pasquale Vino and styled by Andrea Bassi, in exclusive for Fucking Young! Online.
Somewhere between pop spellcasting and club catharsis, the line between artist and alter ego blurs into something feral, fabulous, and dangerously seductive.
As summer winds down, MR PORTER’s Pre-Fall 2025 campaign bridges the gap between sun-soaked ease and the crisp transition ahead.
From November 14 to 16, 2025, Maastricht will once again transform into a hub for fashion, art, and performance as the FASHIONCLASH Festival kicks off its 17th edition.
The Polish brand’s High Summer Drop SS25 is built for summers that linger in memory, with pieces meant to outlast the season.
For Fall/Winter 2025, Levi’s® reworks its most iconic pieces, combining heritage with fresh updates.
Drowning in all the new music releases? We’ve got you covered. Dive into our handpicked selection of this week’s standout tracks, from rising stars to iconic artists.
The collection takes classic shapes and twists them into something entirely new, with ultra-curved silhouettes that look like they’re from the future.
At the center of it all is British rapper Lancey Foux, the latest addition to what Milli calls the “Clique.”
