A$AP Rocky & AWGE Unveil A New Fashion Brand – American Sabotage
by Adriano Batista
A$AP Rocky and AWGE presented a new brand that intertwines art and activism during Men’s Fashion Week in Paris, at The Hôtel de Maisons.
American Sabotage is a full-on movement. Think ghetto expressionism meets high fashion. Each of the 30 meticulously crafted pieces is a statement piece, a battle cry against the status quo. It’s a deep dive into A$AP Rocky’s creative vision, a vision that celebrates diverse communities.
“We’re wrecking boundaries and making statements through every piece, reflecting the spirit and resilience of our communities. This is fashion with purpose, where art meets activism,” Rocky himself declared.
The collection itself is electric. PUMA provides the sleek footwear, while Ray-Ban lends its iconic shades. Powering the whole thing is Shopify, the platform that lets Rocky (and countless others) turn their creative energy into reality.
And the soundtrack? Pure fire – straight from Rocky’s forthcoming album.
If you’re ready to join the movement, mark your calendars. The collection drops online at AWGE.com soon. Meanwhile check out the collection below:
Dior Summer 2025
Sean Suen SS25 Backstage!
actual
A$AP Rocky & AWGE Unveil A New Fashion Brand – American Sabotage
previous
Dior Summer 2025
next
Sean Suen SS25 Backstage!
Gucci introduces a new sneaker, the Gucci Shift, designed for motion. It translates the House’s athletic history into a form made for the rhythm of now.
Setchu Perfume is a collection of five fragrances, each continuing the brand’s search for balance, joy, and strength.
Deep in the hills of Abruzzo, at a place called Villaggio Cirulli, a simple but powerful idea took shape: no one is just a number.
Take a look at Campillo’s Spring/Summer 2026 backstage, captured by the lens of Spencer Stovell during New York Fashion Week, in exclusive for Fucking Young!
FANG NYC made its New York Fashion Week debut with a Spring/Summer 2026 collection that drew a clear line from the past to a specific future.
Valentino Garavani and Vans unveiled the campaign images for its new collaboration.
ECKHAUS LATTA unveiled its Spring/Summer 2026 collection during New York Fashion Week.
Ami Paris has unveiled a new staple for the wardrobe: the Mirage sneaker.
Peter Demas photographed by Chris Fucile, in exclusive for Fucking Young! Online.
In an age of digital noise, there’s something powerful about work made by hand. Artist Sal Salandra understands this.
LeBlancStudios presents its Spring/Summer 2026 collection, “Museum of Common Oddities.”
Drawing from the energy of Tokyo’s streetwear, the collection captures the creative pulse of Shibuya.
Dsquared2 and Ducati have joined forces for the first time. The reason is a machine: the new Ducati XDiavel V4 motorcycle.
A shoe should feel good from the first step. That’s the idea behind Camper’s new unisex sneaker, the Karst 2.
The offering is relaxed yet polished. It includes rugby shirts, lightweight shell jackets, and everyday T-shirts that speak to the brand’s modern-prep influences.
Photographed by Juergen Teller and styled by Jodie Barnes, the campaign features models Alex Consani and Leon Dame.
The message is an invitation. It’s a call to “cum” together, to join what they playfully term the “Carne Cummunity.”
SOLID HOMME applies its own clean, specific point of view to the iconic MA-1 flight jacket from Alpha Industries.
Balenciaga just unveiled a collection of ten fragrances. This launch moves beyond traditional perfumery, built instead on fusion and tension.
Dior has unveiled a new bag for the Winter 2025-2026 collection: the Dior Slider hobo.
A store should feel like it belongs. That’s the idea behind the newly reopened Camper flagship on Madrid’s Calle de Serrano.
Desigual introduced its new premium line, Desigual Studio, with a fashion show in Barcelona last night.
We caught up with Parcels in Paris to learn more about their new album.
The brand’s latest collection draws directly from its functional roots, reinterpreting the classic workwear that built its name for a modern audience.
The 36th edition of 080 Barcelona Fashion has announced its schedule, bringing together 24 designers and brands to present their new collections.
93 Sierra/Crosses has released its Fall/Winter 2025 collection, and it continues to build on the brand’s strong identity.
For its second year as Correspondent Designer, Les Benjamins closed Dubai Fashion Week with a new chapter titled “El Gringo”.
Oakley has unveiled its latest project with global football icon Kylian Mbappé, and it centers on a cool idea: artifacts from the future.
Y-3 returns with a campaign for its Fall/Winter 2025 collection, and it chooses a distinct voice to tell its story.
This has been a long-awaited offering for those who cherish the brand’s signature scents.
