A.Potts unveiled its Spring/Summer 2024 collection at New York Men’s Day, and it’s all about celebrating the harmonious fusion of nature and the urban jungle. Dubbed URBANEARTH, this collection embraces the idea of organic growth in the heart of the city.

Picture this: clean lines, sharp graphics, and an unmistakable natural vibe. The color palette revolves around the classic black and white, with a splash of indigo and vibrant summer shades. Rich neutrals add depth, while warm metallic accents provide an unexpected jolt. It’s like flowers peeking through the cracks in the sidewalks and lush gardens atop towering glass and concrete structures.

Check out the collection below: