A Look at Pitti Uomo 104
by Anna Barr
Pitti Uomo found its stride once again marking the 104 edition. One of the most important events for men’s fashion in Italy is undisputedly Pitti Uomo, which saw Florence filled with effortless elegance energy from luxury leisurewear to heritage, over four packed days, people meet, connected, and exchanged ideas, especially around sustainability along with the codes of the modern man set against the relaxed atmosphere at the Fortezza da Basso. Perhaps it felt relaxed because everyone felt that they came back home. Our wardrobes are constantly evolving as we evolve and with over 825 men’s fashion and lifestyle brands (including the glamorous space of PittiPets), at Pitti 104 we got to see what direction we are heading.
“Pitti Games” kicked off opening night with Hyperstellar, a site-specific, immersive installation by Hyperstudio in collaboration with Lux Eventi’s Balloon Museum for the launch of the Husky brand’s new ultralight down jacket. Additionally, Detroitissimi opened with an exhibit of student-designed products from discarded Carhartt scraps alongside other Detroit-based fashion brands showcasing the new wave of creativity coming out of the industrial capital. The showcase was made up of six fashion and lifestyle brands in the special exhibition space and hosted a performance of graffiti artist Mike Han.
The following day we saw the most innovative designers in responsible fashion brought together at the S|Style project curated by stylist Giorgia Cantarini. The presentation debuted pieces created in partnership with Kering Material Innovation Lab (Kering MIL). Designers included Isnurh, Ksenia Schnaider, Steven Passaro, Young N Sang among other environmentally responsible, innovative, and cutting-edge brands. Off the runway, we also saw an installation Chulapp by Chu Suwannapha, a Thai designer who now lives in South Africa, where he founded the Chulaap label in 2015.
Photo Credits: AKAstudio-collective
ERL Unveiled its SS24 Collection at Pitti Uomo 104
Alexander Bayartaev FW24 “Pukhondzha” Collection
Burberry’s new campaign, “It’s Always Burberry Weather: Postcards from London,” celebrates its heritage in outerwear.
LOEWE and On present their Fall/Winter 2025 collaboration, featuring the first model they have designed together: the limited-edition Cloudsolo sneaker.
The long-running collaboration between Moncler and JW Anderson returns.
Yohei Ohno captured by the lens of Valeria Vargas and styled by Iris Lima, in exclusive for Fucking Young! Online.
This project builds on past apparel collections, reinterpreting the classic Nike Air Force 3 Low through NIGO’s unique perspective.
Designed by Eli Russell Linnetz in Venice Beach, the line is made in California and draws from a deep part of American memory: the surplus store.
A$AP Rocky and PUMA have released their latest and largest collection. The new line finds its inspiration in the Harlem jazz renaissance, mixing that era’s energy with modern streetwear.
The project, titled “Heart To Heart,” is built on a shared belief in creativity, individuality, and emotional well-being.
Bimba y Lola held an event at the Reina Sofía Museum in support of a new exhibition for the artist Maruja Mallo.
For its 65th edition, Lisboa Fashion Week asked a simple, radical question: what if we showed you the foundations instead of just the facade?
Marwan El Anbari and Hiago Paulino photographed by Joey Leo and styled with pieces from Lito Fine Jewelry, in exclusive for Fucking Young! Online.
This woven model is the latest addition to the Tormenta line, joining the original version and a semi-open style from the previous season.
This product represents a new idea of luxury, one built on absolute precision brought to everyday life.
Check out below the collection captured at VETEMENTS’ backstage, captured by Rita Castel-Branco, in exclusive for Fucking Young!
American designer Thom Browne presented his Spring/Summer collection during Paris Fashion Week.
Art lovers, save the date. Art Basel Paris 2025 arrives this October as a reaffirmation of Paris’s position in the global contemporary art world.
For its Fall/Winter 2025 campaign, Willy Chavarria introduces a new chapter called EXACTAMENTE.
Farah introduces The Archive, a 16-piece capsule collection that steps into its own history.
Our photographer Emil Huseynzade went backstage at ModaLisboa to capture the menswear looks from SANGUE NOVO, in exclusive for Fucking Young!
Zach Delf photographed by Sanem Ozman and styled by Talia Voon, in exclusive for Fucking Young! Online.
For its Spring/Summer 2026 collection, Rhude explores the idea of the Renaissance Man.
Trashy Clothing’s Spring/Summer 2026 collection is called “Bikini Diplomacy.” It begins with a feeling of déjà vu.
Sandro Vepkhvadze photographed and styled by Beka Gulva, in exclusive for Fucking Young! Online.
Duran Lantink’s first collection for Jean Paul Gaultier is called “JUNIOR.”
With this collection, Ludovic de Saint Sernin crowns a new aristocracy. In this world, elegance is a form of liberation, sensuality is power, and the ultimate luxury is belonging.
Maison Kitsuné presents its SS26 collection, titled Voyage Vestiaire. This season marks the debut of the house’s new Creative Director, Abigail Smiley-Smith.
Lacoste’s Spring/Summer 2026 collection, The Locker Room, shows us the moment when each player steps into their purpose.
Alessandro Michele unveils his Valentino SS26 collection, “Fireflies,” a sartorial manifesto inspired by Pier Paolo Pasolini’s writings on finding light and desire in the dark.
Ann Demeulemeester is known for creating a strong contrast between structure and softness, but for Spring/Summer 2026, it was the softer side that came out.
We talked with HOLD NYC about how Hustlers redefines what it means to dress and to hustle today.
