A Look at Pitti Uomo 104
by Anna Barr
Pitti Uomo found its stride once again marking the 104 edition. One of the most important events for men’s fashion in Italy is undisputedly Pitti Uomo, which saw Florence filled with effortless elegance energy from luxury leisurewear to heritage, over four packed days, people meet, connected, and exchanged ideas, especially around sustainability along with the codes of the modern man set against the relaxed atmosphere at the Fortezza da Basso. Perhaps it felt relaxed because everyone felt that they came back home. Our wardrobes are constantly evolving as we evolve and with over 825 men’s fashion and lifestyle brands (including the glamorous space of PittiPets), at Pitti 104 we got to see what direction we are heading.
“Pitti Games” kicked off opening night with Hyperstellar, a site-specific, immersive installation by Hyperstudio in collaboration with Lux Eventi’s Balloon Museum for the launch of the Husky brand’s new ultralight down jacket. Additionally, Detroitissimi opened with an exhibit of student-designed products from discarded Carhartt scraps alongside other Detroit-based fashion brands showcasing the new wave of creativity coming out of the industrial capital. The showcase was made up of six fashion and lifestyle brands in the special exhibition space and hosted a performance of graffiti artist Mike Han.
The following day we saw the most innovative designers in responsible fashion brought together at the S|Style project curated by stylist Giorgia Cantarini. The presentation debuted pieces created in partnership with Kering Material Innovation Lab (Kering MIL). Designers included Isnurh, Ksenia Schnaider, Steven Passaro, Young N Sang among other environmentally responsible, innovative, and cutting-edge brands. Off the runway, we also saw an installation Chulapp by Chu Suwannapha, a Thai designer who now lives in South Africa, where he founded the Chulaap label in 2015.
Photo Credits: AKAstudio-collective
ERL Unveiled its SS24 Collection at Pitti Uomo 104
Alexander Bayartaev FW24 “Pukhondzha” Collection
Satoshi Kuwata, Founder and Creative Director of Setchu, makes his Milan Fashion Week debut.
Fiorucci captures the wonder of a child playing in the street, where reality bends and imagination takes the lead.
Lucía Melús, a new designer from IED Barcelona, approaches fashion with quiet introspection.
Ann Demeulemeester’s Pre-Spring 2026 collection is about listening. The designer steps back, not to dwell on the past, but to let the house’s own history speak, then moves forward without force.
The collection emerges from two decades of collective memory.
The new XA PRO 3D collaboration between Salomon and Korean designer JEONG LI is a wearable meditation on time, nature, and human connection.
Pitti Uomo’s 108th edition focused on daring fashion experimentation and creative exploration, showcasing inventiveness characterized by eclecticism in addition to a forward-thinking outlook of all things sartorial.
Massimo Giorgetti’s Spring/Summer 2026 collection for MSGM captures the essence of cycling culture.
A$AP Rocky just redefined an icon. In collaboration with Ray-Ban, he’s transformed the classic Wayfarer into something entirely fresh, the Wayfarer Puffer.
Johannes Knop captured by the lens of Julian Freyberg, in exclusive for Fucking Young! Online.
Straightforward, adaptable pieces form the core of the collection, with MM6’s signature classics reworked in new ways.
PUMA is back in Paris with a new collaboration, this time with designer Salehe Bembury.
The Polimoda Graduate Show 2025 kicked off Pitti Uomo’s 108th edition, presenting twenty collections from emerging designers that prioritized raw creativity over commercial appeal.
Bershka is doubling down on its mission to spotlight rising artists with Bershka Music, a project that mixes fashion, music, and digital culture.
TOMMY HILFIGER New York, a premium collection launching in February 2026, takes Savile Row tradition and gives it a shot of energy.
The Parisian house started a new chapter with the opening of their new space, located at 10 rue de Picardie, Paris 3rd.
HOMME PLISSÉ ISSEY MIYAKE unveiled its Spring/Summer 2026 collection, Amid Impasto of Horizons, as the Guest of Honor at Pitti Immagine Uomo 108.
Niccolò Pasqualetti unveiled its Spring/Summer 2026 collection during Pitti Uomo 108.
Pitti Uomo 108 in collaboration with Japan Fashion Week Organization takes us backstage at the first international runway show for Japanese brand Children of the Discordance.
On a sunny Paris day, we caught up with Damien for a little chat in a park, because talking poetry on a sunny day in Paris on a weekday feels more than right.
Francesco Risso steps down as creative director of fashion house Marni after a decade.
The latest Stüssy drop has arrived, bringing the same effortless cool the brand has built its name on.
Check out some of our favorite streetstyle looks spotted at Pitti Uomo 108.
Japanese designer Hideaki Shikama presented his Spring/Summer 2026 collection “Enfant Terrible” for Children of the discordance, at Pitti Uomo 108.
We talked with Ecstasya about her hiatus, the struggle of keeping Lisbon’s first queer hardcore night (Maythey) alive, and why the best tracks come from being “sad as fuck.”
Zalando just launched a five-piece capsule collection where workwear meets burger obsession.
Young talents have until July 17 to apply for a chance to present their work, receive industry support, and compete for career-changing prizes.
Jun Takahashi has imagined the season in the most bohemian, easy, and relaxed way possible.
Bikkembergs unveiled their latest collab for a new generation of fashion and street culture aficionados at Pitti Uomo 108 with designer Gosha Rubchinskiy reimagining the classic Soccer sneaker.
Patta and Nike reunite for “The New Wave,” a capsule collection centered on the Air Max 90, a silhouette deeply embedded in sneaker culture.
