A Look at Pitti Uomo 104
by Anna Barr
Pitti Uomo found its stride once again marking the 104 edition. One of the most important events for men’s fashion in Italy is undisputedly Pitti Uomo, which saw Florence filled with effortless elegance energy from luxury leisurewear to heritage, over four packed days, people meet, connected, and exchanged ideas, especially around sustainability along with the codes of the modern man set against the relaxed atmosphere at the Fortezza da Basso. Perhaps it felt relaxed because everyone felt that they came back home. Our wardrobes are constantly evolving as we evolve and with over 825 men’s fashion and lifestyle brands (including the glamorous space of PittiPets), at Pitti 104 we got to see what direction we are heading.
“Pitti Games” kicked off opening night with Hyperstellar, a site-specific, immersive installation by Hyperstudio in collaboration with Lux Eventi’s Balloon Museum for the launch of the Husky brand’s new ultralight down jacket. Additionally, Detroitissimi opened with an exhibit of student-designed products from discarded Carhartt scraps alongside other Detroit-based fashion brands showcasing the new wave of creativity coming out of the industrial capital. The showcase was made up of six fashion and lifestyle brands in the special exhibition space and hosted a performance of graffiti artist Mike Han.
The following day we saw the most innovative designers in responsible fashion brought together at the S|Style project curated by stylist Giorgia Cantarini. The presentation debuted pieces created in partnership with Kering Material Innovation Lab (Kering MIL). Designers included Isnurh, Ksenia Schnaider, Steven Passaro, Young N Sang among other environmentally responsible, innovative, and cutting-edge brands. Off the runway, we also saw an installation Chulapp by Chu Suwannapha, a Thai designer who now lives in South Africa, where he founded the Chulaap label in 2015.
Photo Credits: AKAstudio-collective
ERL Unveiled its SS24 Collection at Pitti Uomo 104
Alexander Bayartaev FW24 “Pukhondzha” Collection
After fifteen years under the creative reign of Olivier Rousteing, Balmain steps into a fresh era.
Levi’s® and designer Kiko Kostadinov present their second collaborative men’s collection.
untitlab®’s Fall/Winter 2025 campaign, titled “THE TRADE,” follows a figure moving through East London.
Stone Island and New Balance continue their partnership with a new release focused on football.
In the digital age, a “personal brand” is often a carefully curated facade. But for Carlos Vasconcellos, it’s something far more authentic: a direct line to his soul.
Acne Studios has released its selection of holiday gifts for the FW25 season. The offering includes a range of the brand’s signature items.
KALEOS Man introduces its Fall/Winter 2025 campaign within an experimental music lab.
The project began as an item for the gift shop of his retrospective at the Palais Galliera museum in Paris.
TATRAS presents a new project titled “Layers of Japanese Craft.” It is a limited-edition capsule collection created with the traditional lacquer artisans of Wajima city.
This is only the brand’s second location worldwide.
Alejandro Carrascosa photographed by Paulino Cobalto and styled by Cala Xiang & Victor von Schwarz, in exclusive for Fucking Young! Online.
The collaboration celebrates the artist’s lasting impact on music and culture.
This winter, BOSS and Steiff have created a collaborative capsule collection.
The New Zealand collective returns with a record that expands their lush, dreamy world while keeping intimacy at its core.
For Fall/Winter 2025, Barbour and Baracuta draw inspiration from the Northern Soul music movement.
Designer Eli Russell Linnetz has partnered with the technology company 1X for the launch campaign of NEO, the first humanoid robot made for the home.
The color appears in underwear, ready-to-wear, and simple everyday essentials.
Gonzalo San Román photographed by Alex Kalb and styled by Fet Hilario, in exclusive for Fucking Young! Online.
This year, the fair brings together some 222 exhibitors from 33 countries, including 179 galleries and 43 publishers.
Like the collection, the soundtrack is both strong and fragile.
The pre-collection will be available in stores and online starting November 13.
We Are Spastor’s latest project is not about nostalgia but about revisiting the foundations of their identity.
Danish label Les Deux has opened its first flagship store outside Scandinavia, right in the heart of Le Marais, one of the city’s most dynamic neighborhoods.
The Louis Vuitton Foundation in New York is presenting a focused exhibition of two paintings by Gustave Caillebotte.
Fallou and Nathan photographed by Harri Gillan and styled by Geraint Donovan-Bowen, in exclusive for Fucking Young! Online.
Balenciaga introduces its 2025 Skiwear collection. The campaign, shot by Aidan Zamiri, presents high-performance clothing and gear.
Creative Director Daniel Lee describes this as an invitation to a party for family and friends.
Evisu and Icecream have created a collaboration that connects two distinct worlds.
Off-White creative director Ib Kamara’s debut EP “Pop Romance” is a bold step into the world of music, and it feels as vibrant and daring as his work in fashion.
Carne Bollente’s new campaign, “The Boy Next Door,” features the multi-talented Ivan Ugrin.
