A Look at Pitti Uomo 104
by Anna Barr
Pitti Uomo found its stride once again marking the 104 edition. One of the most important events for men’s fashion in Italy is undisputedly Pitti Uomo, which saw Florence filled with effortless elegance energy from luxury leisurewear to heritage, over four packed days, people meet, connected, and exchanged ideas, especially around sustainability along with the codes of the modern man set against the relaxed atmosphere at the Fortezza da Basso. Perhaps it felt relaxed because everyone felt that they came back home. Our wardrobes are constantly evolving as we evolve and with over 825 men’s fashion and lifestyle brands (including the glamorous space of PittiPets), at Pitti 104 we got to see what direction we are heading.
“Pitti Games” kicked off opening night with Hyperstellar, a site-specific, immersive installation by Hyperstudio in collaboration with Lux Eventi’s Balloon Museum for the launch of the Husky brand’s new ultralight down jacket. Additionally, Detroitissimi opened with an exhibit of student-designed products from discarded Carhartt scraps alongside other Detroit-based fashion brands showcasing the new wave of creativity coming out of the industrial capital. The showcase was made up of six fashion and lifestyle brands in the special exhibition space and hosted a performance of graffiti artist Mike Han.
The following day we saw the most innovative designers in responsible fashion brought together at the S|Style project curated by stylist Giorgia Cantarini. The presentation debuted pieces created in partnership with Kering Material Innovation Lab (Kering MIL). Designers included Isnurh, Ksenia Schnaider, Steven Passaro, Young N Sang among other environmentally responsible, innovative, and cutting-edge brands. Off the runway, we also saw an installation Chulapp by Chu Suwannapha, a Thai designer who now lives in South Africa, where he founded the Chulaap label in 2015.
Photo Credits: AKAstudio-collective
ERL Unveiled its SS24 Collection at Pitti Uomo 104
Alexander Bayartaev FW24 “Pukhondzha” Collection
Smith will lead the creation of four collections each year, covering men’s shoes, leather goods, and accessories.
Gucci introduces a new sneaker, the Gucci Shift, designed for motion. It translates the House’s athletic history into a form made for the rhythm of now.
Setchu Perfume is a collection of five fragrances, each continuing the brand’s search for balance, joy, and strength.
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Valentino Garavani and Vans unveiled the campaign images for its new collaboration.
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Ami Paris has unveiled a new staple for the wardrobe: the Mirage sneaker.
Peter Demas photographed by Chris Fucile, in exclusive for Fucking Young! Online.
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Dior has unveiled a new bag for the Winter 2025-2026 collection: the Dior Slider hobo.
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Desigual introduced its new premium line, Desigual Studio, with a fashion show in Barcelona last night.
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93 Sierra/Crosses has released its Fall/Winter 2025 collection, and it continues to build on the brand’s strong identity.
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Y-3 returns with a campaign for its Fall/Winter 2025 collection, and it chooses a distinct voice to tell its story.
