A Closer Look: #TOGETHERBAND products that help raise funds for life-changing projects
by Adriano Batista
BOTTLETOP launched the #TOGETHERBAND on Earth Day 2019 in partnership with the UN Foundation, using creativity and culture to raise public awareness of the UN Sustainable Development Goals (SDGs) and drive action to achieve them. The connective tissue for the campaign is its iconic bands, which are made from waste materials, including reclaimed Parley Ocean Plastic®, Humanium (decommissioned firearm metal), and food waste (açai seeds). Now an active global community of over 500,000 citizens with over 950 Ambassadors from across the geographical and cultural spectrum ranging from David Beckham, Ban Ki-Moon, and Indigenous activist Txai Suruí to Naomi Campbell, Elijah McKenzie Jackson, Halima Aden, Mary Robinson, Alessandra Ambrosio, and Lewis Hamilton: all sharing their personal stories about why their chosen SDG matters.
Most recently, #TOGETHERBAND collaborated with British artist Morag Myerscough on its Clean Power public art campaign with recycled plastic flags down Oxford St and Piccadilly Circus to drive mass awareness around the importance of switching away from fossil fuels to renewable energy. The campaign has generated over 9 billion digital impressions and raised over £2m for impact projects advancing the Goals worldwide.
Each of the colored #TOGETHERBANDs represents one of the UN’s 17 Global Goals. They come in two variants, classic and mini, and are sold in pairs – one to wear, one to share. The ropes are made from 100% Parley Ocean Plastic®️, the clasp is created from Humanium Metal. All #TOGETHER products help raise funds for life-changing projects.
Take a look below:
SAM FINGER Undergarments SS23 Campaign
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