A Cabinet of Curiosities: JW ANDERSON Opens on Pimlico Road
by Adriano Batista
JW ANDERSON has opened a new store on London’s Pimlico Road, an area known for its antique and design shops. The store naturally highlights the brand’s expanding Home and Garden collection, positioning it alongside a curated selection of Ready-to-Wear, shoes, and accessories.
The location reinforces the brand’s refined world, which focuses on objects of elevated craftsmanship. This includes curated fashion, homewares, and artisanal goods. The approach emphasizes traceable origins, fine materials, and a commitment to enduring quality.
The inaugural art installation features six sculptural sconces by British artist Kira Freije, available exclusively in-store until February. The store’s furniture reinterprets heritage techniques, with items like re-editions of Charles Rennie Mackintosh stools, pieces by Jason Mosseri and Mac Collins, and select antiques.
Tableware includes ceramics by Nicholas Mosse, handmade Laguna B glassware, and Wedgwood mugs. Home accessories range from heritage gardening tools to exclusive collaborations, like embroidery scissors made with Ernest Wright.
Textiles feature a collaboration with The Dyeworks, transforming antique fabrics into cushions and linens. The selection also includes vintage Welsh blankets and a new JW ANDERSON blanket produced by the historic Melin Tregwynt mill.
Throughout, the store presents a collection of functional and curious objects, from antique botanist vasculums to bespoke jewellery. The space was designed by architects Sanchez Benton, featuring a warm interior with velvet-panelled rooms across two floors, including a private Press and VIP salon.
Check it out below:
JW ANDERSON Pimlico Road Store
105-107 Pimlico Road, London, SW1W 8NQ
Opening hours:
10 am to 6 pm Monday to Friday
10 am to 5 pm Saturdays
Exceptionally open on Sunday during the festive season
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