A Better Mistake drops “the Disobedience” campaign
by Adriano B.
For A Better Mistake, broken glass symbolizes freedom of expression and creative disobedience, the founding elements of the brand’s manifesto, which aim to liberate the intellect from social conventions, leading to a form of destruction from which creation, provocation and self-expression are born.
The broken glass motif was digitally reproduced by the creative team from shards of broken glass, again questioning the connection between the physical and digital worlds.
The protagonist of the campaign is the Disobedience Jumper 2.0, designed with an engineered jacquard technique in which the broken glass graphic is reproduced along the entire length of the body. Also part of the drop are the hoodie with maxi pattern applied on the back and the beanie.
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