Converse x Maison Martin Margiela
by Eduardo G.
Today, Converse announces its all-new collection with avant-garde French fashion house Maison Martin Margiela. The first-time collaboration between Converse and Maison Martin Margiela features the Chuck Taylor All Star and the Jack Purcell sneakers, each completely hand-painted in Maison Martin Margiela’s iconic white paint. Covering all canvas, eyelets, laces and soles, they naturally crack and shed their outer coat of paint to reveal the original colors beneath.
The personality of the Converse Maison Martin Margiela 1970s Chuck Taylor All Star and Jack Purcell sneakers is discovered through an evolving dialogue between the bold colored canvas and clean paint.
The more the sneakers are worn, the more their personality and color is revealed. “The Maison has always been obsessed with white; it is used as a layer to give an incognito feeling. A sort of poetry, with the passage of time, the shoe asserts itself,” says Maison Martin Margiela.
The styles are available in four color ways based on heritage colors from the Converse archives: red, black, navy, and Margiela-exclusive vintage yellow, and are lined in premium off-white leather.
Converse First String is a limited-edition collection that celebrates craftsmanship, authenticity and collaboration at the highest level. The Converse Maison Martin Margiela sneakers will be available for purchase globally in September at Margiela stores, and at select Converse First String retailers for a suggested retail is $200USD/200€.
www.converse.com
www.maisonmartinmargiela.com
Allen & Toby
Richard Chai Love Spring/Summer 2014
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