Future Named a Friend of the House at Louis Vuitton
by Adriano Batista
Louis Vuitton has announced the rapper Future as a new Friend of the House. This partnership highlights the brand’s focus on celebrating talent from different parts of culture. It builds on the community, called LVers, that is supported by the brand’s Men’s Creative Director, Pharrell Williams.
Future is a four-time Grammy winner. He is seen as one of the most influential and innovative artists of his time. He has worn Louis Vuitton before. Most notably, he attended the 2025 Met Gala in a custom grey outfit designed by Pharrell Williams. The gala’s theme was “Superfine: Tailoring Black Style.” This new announcement came after Future attended the Louis Vuitton Men’s Spring-Summer 2026 show in Paris as a guest of Pharrell Williams.
The American artist recently made a major impact with two albums released close together: We Don’t Trust You and We Still Don’t Trust You. Both albums reached the top of the charts and were praised by critics. They confirmed Future’s role as a leader in culture. With eleven number-one albums and many hit singles, his constant work and artistic risk-taking have made him a central figure in music today.
Louis Vuitton states that Future represents the brand’s core values. These include creativity, artistry, and a pioneering spirit that connects with a global audience. The brand believes his unique style and vision will make him a strong part of the Louis Vuitton family.
Louis Vuitton says it looks forward to a creative and innovative path with Future, celebrating this new partnership and what it may bring.
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Louis Vuitton says it looks forward to a creative and innovative path with Future, celebrating this new partnership and what it may bring.
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