Recently crowned the hottest brand by Lyst, Saint Laurent steps into a new moment with the arrival of its latest Paris address. Under Anthony Vaccarello, the maison introduces a space that feels closer to entering an impeccably curated home than a retail environment: serene, sharp, and quietly confident.
Set at 35–37 Avenue Montaigne, this new location serves as the softer, more intimate counterpart to the powerhouse flagship on the Champs-Élysées. After more than two years of meticulous transformation, the three-storey interior unfolds like a chain of distinct rooms (open, muted or almost gallery-like), each creating its own pace for the collections.
Inside, the visual language speaks without raising its voice: defined lines, subtle tension, and a polished mood free from excess. Furniture and artworks blend naturally: Süe & Mare armchairs, a Paul Poiret daybed, a François-Xavier Lalanne table, and pieces by Jean-Michel Frank, Charlotte Perriand, and Josef Hoffmann coexist with works from the Pinault Collection, including a previously unseen Mark Bradford. The result feels less like décor and more like an ongoing dialogue connecting heritage, design, and contemporary culture.
Across the luminous, composed atmosphere, the house showcases its full universe: womenswear, menswear, leather goods, footwear, accessories, and fine jewellery. On the upper level, a private salon overlooking the avenue and a landscaped terrace offer an unexpected pause in the heart of the 8th arrondissement.
More than a retail destination, this new Saint Laurent address becomes a statement, a distilled expression of Vaccarello’s mindset and a crisp take on luxury today. And if you’re heading to Paris for a day of shopping, or simply wandering through the neighbourhood, don’t think twice before stepping inside.
Take a look at the images of the new Saint Laurent space below:
