Balenciaga becomes the first luxury house to collaborate with the video game PUBG: BATTLEGROUNDS and its mobile version, PUBG MOBILE. The partnership includes in-game content, physical merchandise, and gifts for tournament winners.

This collaboration marks a convergence of fashion, gaming, and eSports. It highlights their shared focus on creativity and community. For Balenciaga, this follows previous engagements with the gaming industry.

Within PUBG MOBILE, players can unlock exclusive Balenciaga looks. These include a Couture Armor look from the 52nd Couture Collection and pieces from the Winter 25 collection, such as a pink puffer jacket, distressed jeans, and thigh-high boots. Accessories like a blue fur helmet and pierced bags are also part of the digital offering.

A line of physical merchandise is available in select countries. It includes a faded black T-shirt and cap featuring the logos of all three brands, along with a mini backpack bag charm.

To acknowledge the 2025 PUBG Global Competitions, the players on the winning teams will each receive a custom Balenciaga bomber jacket. These jackets feature a classic silhouette with exclusive, hand-stenciled graphics. The partnership will also be featured at the PUBG UNITED 2025 event.

Check it out below: