CASA LOEWE Arrives on Avenue Montaigne
by Adriano Batista
LOEWE opened a new CASA LOEWE on Avenue Montaigne in Paris. The store, located on a street known for luxury fashion, spans 562 square meters. It offers a complete range of the brand’s products, from ready-to-wear and bags to a dedicated home selection.
The CASA LOEWE concept blends high-end retail with the personal feel of an art collector’s residence. The interior uses ceramic tiles in various colors, along with marble, brass, and iron. Large windows let in natural light, highlighting the mix of sleek concrete and warm, handcrafted details.
The furniture selection is carefully curated. It includes design classics by Gerrit Thomas Rietveld and George Nakashima, placed alongside LOEWE’s own signature pieces, like tufted leather puffer benches. Custom rugs woven in Spain feature the vibrant patterns of British artist John Allen.
The space is filled with an eclectic mix of art and craft. A major wall hanging by German artist Franz Erhard Walther, which was previously used in a LOEWE fashion show, is on display. There are also large-scale ceramics by South African artist Zizipho Poswa, and paintings by American artist Walter Price. Other works include a stoneware sculpture by Takayuki Sakiyama and a bamboo basket by Hafu Matsumoto.
These pieces, alongside functional objects like a bench made from recycled cardboard, create an environment where art, craft, and commerce exist together. The store itself becomes a gallery, reflecting the brand’s deep connection to the creative world.
Check it out below:
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