Levi’s® x Nas Collection: A Tribute to Hip-Hop Royalty and Queens
by Adriano Batista
Levi’s has launched a new T-shirt collection with the rapper Nas. The collaboration celebrates the artist’s lasting impact on music and culture. Nas, who began his career in the Queensbridge housing projects, is widely considered one of hip-hop’s most influential figures. His debut album, Illmatic, is recognized as a landmark release.
The collection consists of three premium T-shirts. The designs aim to capture the feeling of vintage band tees that were often worn with classic 501® jeans. To achieve this, the brand used a combination of reclaimed materials and modern printing techniques.
One gray long-sleeve shirt features the word “Nas” on the front and the phrase “one life / One love / one King” on the back. A white short-sleeve shirt displays the iconic Illmatic album cover. A black short-sleeve shirt features the cover of his album Stillmatic.
The campaign for the collection was created with Nas’s label, Mass Appeal. It focuses on the residents of Queens, New York. Through photos and video, it tells the stories of people from different neighborhoods in the borough, highlighting individuals who are building their own legacies.
Check it out below:
BOSS x Steiff
Levi’s® x Nas Collection: A Tribute to Hip-Hop Royalty and Queens
The collaboration celebrates the artist’s lasting impact on music and culture.
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