GENZERO Drops A New Dark Doberman Hat For Halloween
by Adriano Batista
For Halloween, the brand GENZERO has reimagined its signature Doberman hat. It is now made from a washed jersey fabric, giving it a raw, lived-in feel.
The soft, stretchy material creates a contrast with the hat’s structured, animal-like form. This brings a quiet tension between comfort and a more primal instinct. The surface of the jersey shows subtle shadows and folds, like an object that has a history: imperfect, real, and full of expression.
Check it out below:
In less than a year, the brand has gained attention across Europe and beyond. It is worn by a circle of influential figures, from artists like Ayra Starr and Pierre de Maere to K-pop groups like NewJeans and Aespa. This has helped bridge style between East and West. The brand walks a line between the rational and the whimsical, translating the emotional energy of a generation into wearable design. The hats act like characters you can play, allowing you to embody a new style.
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