Introducing MOORE: A Visionary in Modern Street through Fashion Community

Andrea Moore Beaulieu is the creative force behind the modern street fashion brand MOORE. With over two decades of dedicated experience in the fashion industry, Andrea has forged a distinctive path, blending vibrant colors and innovative materials into gender-neutral designs that resonate with today’s diverse audience. Andrea’s passion for fashion ignited during her childhood, evolving from a love for sewing into a formal education in Fashion Design. This foundation has empowered her to create a brand that not only prioritizes sustainability, with the use of vegan fabrics and local production, but also never compromises on exceptional craftsmanship.

In 2017, Andrea opened MOORE Custom Goods in Portland, Oregon, transforming it into an open workshop where patrons could engage with the creative process firsthand. Dubbed “the open-kitchen concept for retail”, this innovative approach drew widespread acclaim. Now back in New York, she has launched The Makers NY by MOORE Custom Goods in Larchmont, NY, furthering her commitment to transparency in design and production. This space not only showcases her own creations but also highlights the work of her family members, fostering a rich collaborative environment. Andrea believes that the fashion community is pivotal today, providing a platform for emerging voices and empowering the youth who often struggle with their identities and circumstances. In a world where art and clothing become tools of resistance, MOORE stands as a powerful voice for creativity and expressive freedom. Through her collaborations with fellow artists, brands, and musicians, Andrea amplifies the spirit of community and resilience that defines contemporary street fashion. Discover Andrea’s vision for MOORE, and her insights on the transformative power of streetwear through fashion communities in today’s world, exclusively for Fucking Young!:

Hi Andrea! Your lifelong dedication to sewing and fashion has undoubtedly shaped the driving force behind MOORE. Could you share the pivotal moments in your early life that inspired you to pursue a career in fashion design? What were some of the initial challenges you faced in the industry, and how did those experiences contribute to the establishment of your brand’s core values and mission?

I have been sewing my whole life — I began with bedsheets and blankets as a child, then went to school for fashion design and worked for other brands around the country before launching MOORE. That long hands-on apprenticeship led me to value craft, in-house production, and control over materials and processes. Early challenges included breaking into the industry while keeping production local and artisanal (vs. chasing low-cost outsourcing), and balancing entrepreneurship with family life — all of which pushed my brand toward transparency, sustainability, and gender-neutral, long-lasting designs.

The aesthetic of MOORE is characterized by its gender-neutral designs and innovative fabrications. How do you define this “signature aesthetic,” and what influences—whether from art, culture, or personal experiences—inform your creative process? Additionally, how do you ensure that your designs resonate with a diverse audience while maintaining a cohesive brand identity?

Keeping it cohesive and inclusive! MOORE’s signature is described repeatedly as an elevated streetwear look: gender-neutral silhouettes, bold but thoughtful color palettes, and unusual/innovative fabrics. Fabric and color commonly drive silhouette and design — I often start with textile choices and let shape follow. Influences come from textiles and craft, my industry experience, and a DIY/atelier mindset; the brand’s look blends streetwear energy with careful tailoring so pieces read as wearable across genders and age groups. To keep cohesion while appealing broadly, I focus on a consistent material language, recurring silhouettes, and a signature color/fabric approach across collections.

Sustainability is at the heart of MOORE’s philosophy. Can you elaborate on the specific sustainable practices you’ve implemented, from fabric selection to production processes? In a fashion landscape often criticized for wastefulness, how do you balance the need for trendiness and innovation with your commitment to environmental responsibility? Could you provide examples of how this emphasis on sustainability has influenced your design choices?

MOORE emphasizes sustainability in several concrete ways: local and in-house production – making and finishing garments within the storefront/workshop model, choosing vegan and thoughtfully sourced fabrics, repurposing or customizing pieces for clients, and producing with durability in mind so garments last longer. Highlights on vegan fabrics and local production as core commitments, and the studio/retail model itself reduces shipping/overhead and supports small-batch making. I balance trend and innovation by designing season-inspired (rather than seasonal-fast) collections that emphasize fabric and construction — letting material quality and longevity drive design choices rather than chasing disposable trends. Examples cited in profiles include made-to-order and custom work, in-store production, and repurposing/customizing garments for clients.

Your decision to create MOORE Custom Goods as a venue that merges retail and transparency in production was groundbreaking. What inspired you to introduce the open-kitchen concept in a retail space, where customers could witness the garment-making process firsthand? How did this approach change the relationship between your brand and its customers, and what feedback have you received that highlights the impact of this innovative model?

I developed the retail/workshop model MOORE Custom Goods / The Makers for the customers who could see production happening on the sales floor — a literal “open-kitchen” concept. The idea was to create transparency around how garments are made, invite curiosity, and demystify craft. The visible sewing stations spark conversations, increase engagement, and make customers feel closer to both process and maker; many visitors step in specifically because they see those machines and want to learn or commission work. That proximity builds trust, encourages custom orders, and positions MOORE as a community creative hub rather than a traditional boutique.

 

The Makers NY not only features your designs but also highlights the artistic works of your family members. Can you discuss how your upbringing and your family’s artistic endeavors have shaped your creative outlook? How do you integrate these familial influences into your brand while also fostering a collaborative environment that honors each artist’s individuality?

The Makers NY, as a curated creative hub, showcases works from other makers and family artists alongside my designs. My upbringing around craft and the artistic sensibilities of my family feed into the brand’s collaborative spirit; the storefront doubles as a place to amplify other creatives. The result is a brand that integrates familiar artistic influence visually and operationally – shared space, cross-collaboration, and joint events, while still giving each contributing artist their own platform and identity within the Makers community.

Balancing the demands of running a fashion brand with raising three young children is no small feat. Could you describe some of the challenges and triumphs you encountered during your transition to operating out of your home workshop? What strategies have you developed to manage your time effectively, and how has this journey informed your approach to leadership and creativity in your business?

I moved operations to New York and ran a home workshop for about five years while raising three small children, and this transition required reorganizing production around family life and informed a pragmatic, flexible leadership style: hands-on training, positive reinforcement with team members, and a focus on systems that allow small-batch production and on-demand work. Running things from home also influenced product choices toward versatile, repairable, and wearable items that match a busy lifestyle. The experience reinforced the brand’s values of accessibility, collaboration, and sustainable pace.

Since relocating to New York and establishing The Makers NY, how has the city’s dynamic fashion landscape influenced the direction of your brand? In what ways do you think being in New York has opened new opportunities for creativity, collaboration, and exposure? Are there any particular cultural or artistic inspirations you’ve drawn from the city that have found their way into your recent collections?

Relocating to New York and opening The Makers NY – Larchmont storefront that opened in 2024, put me into a larger, more visible fashion ecosystem. It is a hub that invites the public to engage with craft. Being in the New York market also expanded exposure, while providing a denser pool of creatives and potential brand partners. Local cultural inspiration shows up in the streetwear-meets-atelier attitude and the collaborative programming at the storefront.

Your collaborations with major brands such as Nike and Adidas showcase your ability to merge innovative design with large-scale brand initiatives. Can you share your approach to seeking partnerships and collaborations? What qualities do you look for in a collaborator, and how do you ensure that such partnerships remain true to your brand’s ethos while also bringing fresh ideas and perspectives?

I have done custom and collaborative work for larger brands, and I select partners where there’s a clear product or creative fit and opportunities to apply. I am always looking for collaborators who respect the craft and allow my team to contribute real making expertise so projects stay aligned with MOORE’s artisanal and sustainable ethos.

As you look to the future of MOORE and The Makers NY, what aspirations do you hold for the brand? Are there specific projects, collaborations, or initiatives on the horizon that excite you? How do you envision the evolution of your brand in relation to the broader trends in sustainability and inclusivity within the fashion industry, and what legacy do you hope to create through your work?

Re-launching a public storefront/hub in Larchmont, NY, continuing seasonal collections, pop-ups in New York City and Paris, maintaining custom and commission work, the ambitions to deepen The Makers NY as a community creative center while growing MOORE’s reach in sustainable, gender-neutral streetwear. With a shop, the runway experience at New York Fashion Week and Paris Fashion Week, ongoing collection work, partnerships, and programming at the storefront, I am blending small-batch product launches, custom work, and collaborations that highlight sustainability and inclusivity. My stated legacy priorities are craft preservation, transparency, community building, and producing wearable, responsible clothing that lasts. I would love to see a large collaboration partner recognize and embrace the importance of these small brand philosophies.

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