Y-3 x NEIGHBORHOOD
by Adriano Batista
Y-3 and the Japanese brand NEIGHBORHOOD have launched a collaborative capsule collection.
This partnership tells a story of rebellion. The collection draws from NEIGHBORHOOD’s passion for motorcycle subcultures in both America and Japan. Together with Y-3, they use the visual language of moto culture to explore how sport is adopted into wider culture. This project unites Japanese streetwear, motorcycling, and sportswear.
To bring the vision to life, they worked with several collaborators: the Wales-based artist Death Spray Custom, the Tokyo motorcycle assemblers Cherryscompany, and the Italian racing specialist Dainese.
The campaign, shot by Takay, continues this cultural exchange. It features a custom motorcycle built by Cherryscompany. The black and white photography captures the rebellious energy that defines the collection.
Check it out below:
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