Desigualand: Desigual FW25 Campaign feat. Ester Expósito
by Fucking Young!
Desigual presents its Fall/Winter 2025 campaign, “Desigualand.” The Spanish actress Ester Expósito, the brand’s global ambassador, invites everyone to step inside this kaleidoscopic world. It is a universe built on color, love, and authenticity.
The campaign arrives at a social moment the brand describes as chaotic and lacking in empathy. In response, Desigual has created a manifesto with Ester Expósito, centered on five statements: Wear Joy, Love Radically, Scream Your Mind, Freedom Fits All, and Trip on Optimism. “Desigualand” is proposed as a trip without rules, where mixing is style and the unexpected wins.
In the campaign, Ester Expósito shows her fun, spontaneous, and unique sides. The images, captured by photographer Bryce Anderson, tell a clear story. Ester is not interpreting a character; she is inhabiting “Desigualand.” This place is presented as a manifesto where fashion is an act of freedom and radical authenticity.
Check it out below:
The FW25 collection is now available in select stores and online. www.desigual.com
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