Saint Laurent’s Milan New Store
by Adriano Batista
Saint Laurent has reopened its flagship on Milan’s famed via Montenapoleone. The store serves as a conversation between two eras. Anthony Vaccarello’s new vision for the brand’s spaces is on display, but it shares the stage with a deep respect for Italian history and craftsmanship.
The building itself tells a story. Originally constructed in the 1500s and rebuilt in 1952, it now showcases a dialogue between memory and modernity. The raw history of the structure is visible in exposed, limewashed brickwork. This ancient texture is contrasted with the glow of back-lit onyx. Underfoot, the floors are made of Ceppo di Grè, a traditional grey stone from Lombardy. The same pink and white marble used for Milan’s Duomo cathedral, Marmo di Candoglia, adorns the interior.
Every detail is a reinterpretation. Fluted ceramic forms the display niches. Plasterwork finishes, called Stucco Antico, reference traditional Venetian techniques but through a contemporary lens. Classical moldings are clad in custom bronze, honoring the palazzo’s past, while a central staircase of eucalyptus wood acts as a sculptural centerpiece connecting all three floors.
This careful preservation creates a distinct sense of place and permanence. The location pays tribute to Italian creative history with a curated selection of art and furniture from Antiquity to the present. It features original works by masters of Italian design: Gio Ponti, the Scarpa family, Osvaldo Borsani, and others. A bespoke table by contemporary designer Vincenzo de Cotiis, known for his unique material combinations, was specially commissioned for the space.
Check it out below:
The new Saint Laurent Montenapoleone will carry the maison’s full offering, from women’s and men’s ready-to-wear to fine jewelry.
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