LACOSTE’s New Campaign Celebrates Icons
by Adriano Batista
LACOSTE’s latest global campaign for 2025, “PLAY WITH ICONS,” focuses on what makes the brand enduring, its signature pieces and the people who wear them. Following last year’s “PLAY BIG” campaign, this new chapter highlights the relationship between LACOSTE’s timeless designs and the individuals who give them new life.
The campaign presents a series of portraits featuring five LACOSTE ambassadors (Novak Djokovic, Adèle Exarchopoulos, Pierre Niney, Venus Williams, Wang Yibo), each paired with one of the brand’s well-known items. Photographer Tyler Mitchell captures the images with a natural, unforced quality.
Developed with agency BETC, “PLAY WITH ICONS” doesn’t try to reinvent LACOSTE, instead, it shows how the brand’s classics stay relevant through the people who wear them. Each pairing of ambassador and garment feels like a small story, one that connects LACOSTE’s heritage to the way people actually dress today.
Check it out below:
Levi’s® Linen+Denim keeps things cool for Spring/Summer 2025
LACOSTE’s New Campaign Celebrates Icons
LACOSTE is back with a fresh global campaign for 2025, and this time it’s all about playing with legends, both the brand’s classic pieces and the influential people who wear them.
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