Save the Date for Fashion in Helsinki 2025!
by Adriano Batista
This May, Helsinki becomes the stage where fashion transforms into art. From May 21-24, Fashion in Helsinki (FiH) returns, putting the spotlight on Finland’s most innovative designers, those who treat clothing as more than just wearable items, but as creative statements.
The event kicks off with a runway show at Merihaka, a brutalist residential complex, featuring rising names like Latimmier, Rolf Ekroth, and Sini Saavala. FiH will take over museums, turning them into spaces where design, art, and identity collide.
At Amos Rex, Helsinki’s leading contemporary art museum, over 50 Finnish designers will showcase their work in “Amos Rex SS25,” a curated exhibition and pop-up shop. The selection highlights the diversity of Finnish fashion.
Meanwhile, the EMMA Museum of Modern Art hosts “Social Fabric,” an exhibition examining how fashion reflects culture and personal identity. And at the Architecture and Design Museum, designer Sofia Ilmonen presents her work, further blurring the lines between disciplines.
Martta Louekari, FiH’s Communication Director, sums it up: “Finnish fashion means quality over quantity. It’s a celebration of freedom and free style.” From knitwear reimagined by Juha Vehmaanperä to Ervin Latimer’s performance pieces for the Venice Biennale, Finnish designers prove that clothing can be just as expressive as any other art form.
More information at www.fashioninhelsinki.com
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