Calvin Klein has just revealed its Spring 2025 campaign, and it stars Bad Bunny, the global music sensation and three-time GRAMMY® winner. This is his first time working with the brand, and he’s fronting the launch of their new Icon Cotton Stretch underwear collection.
The images shot by Mario Sorrenti, along with a video set to his track “EoO,” highlight Bad Bunny’s confidence and natural charm as he models Calvin Klein’s latest designs.
Reflecting on the experience, Bad Bunny said, “Seeing this campaign come to life after working on it for so long has been very beautiful and rewarding. I’m grateful and excited for the opportunity to be part of this brand’s iconic campaign, and having it done in Puerto Rico made it even more special and authentic.”
The Spring 2025 collection, Icon Cotton Stretch, is all about combining comfort and style. The line features a seamless Infinity Bond waistband and a supportive pocket, designed to feel good and look good. It includes a variety of styles, from briefs to boxers, catering to different preferences.
Check out the campaign images below:
The Icon Cotton Stretch collection is now available on calvinklein.com.
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