French homonymous brand Isabel Marant unveiled its Spring/Summer 2025 advertising campaign, starring K-pop singer from the band Ateez, Seonghwa – known for his unique style and influence in the music universe.

The campaign was shot in the heart of Paris by photographer Robin Galiegue and aims to capture the essence of the casual style. This spirit is embodied in the images that make up the portfolio, in which the artist appears wearing the respective men’s fashion novelties.

The collection will soon be available on the Isabel Marant website, in its different boutiques, and in selected stores. In the meantime, take a look at the images: