I Thought I Would Feel Different: FYR’s New Campaign
by Adriano Batista
FYR‘s latest series, “I Thought I Would Feel Different,” is a personal look at heartbreak and healing. Designer Farah Radwan created the collection after a difficult breakup, using her pain to create something beautiful.
The series is about finding strength and moving forward. FYR celebrates individuality and empowerment, and Radwan’s Egyptian heritage plays a big role. She takes traditional cultural elements and gives them a new meaning, turning them into symbols of resistance and resilience.
The jewelry is more than just accessories; they are symbols of self-reclamation and the power to overcome adversity. By taking masculine elements and giving them a new meaning, FYR transforms them into symbols of power and strength. Each piece in the collection shows both vulnerability and resilience, reminding us that pain may shape us but does not define us.
Check out the campaign images below:
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