Gucci celebrates Milan and Italian craftsmanship with its renovated flagship store
by Adriano Batista
Gucci has reopened its boutique on Via Monte Napoleone, the historic street where the House first established its presence in Milan in 1951. The store, which has undergone a complete renovation, reflects the creative vision of Sabato De Sarno and the values of Italian beauty and craftsmanship that Gucci shares with the city of Milan.
The boutique’s interior design is inspired by Milan’s unique architectural and artistic heritage, as well as by the contemporary aesthetics of the House. The space features a mix of materials and furniture that showcase the quality, authenticity and style of Made in Italy. The marble floors, the Venetian glass shelves, and the furniture by iconic Italian brands such as Cassina, B&B, Living Divani and Minotti create a sophisticated and elegant atmosphere that enhances Gucci’s collections.
The store also hosts a curated selection of modern and contemporary artworks, chosen by Truls Blaasmo, that create a dialogue between local and international artists. The works by Lucio Fontana, Getulio Alviani, Franco Mazzucchelli, Nathlie Provosty, Jamie Poblete, Adji Dieye and Augustas Serapinas explore the themes of shape and color, and invite the visitors to interact and participate in a visual experience.
The ground floor is dedicated to leather goods, and displays the House’s most emblematic bag lines, such as the Jackie Notte and the Signoria slingback pumps from the Gucci Ancora collection. The floor also features the Rosso Ancora room, a immersive and transformative space that showcases 150 mock-ups of Jackie Notte bags and a luminous Gucci Ancora sign.
The basement offers a preview of the Gucci Ancora collection, which was presented at the SS24 show. For the first time, visitors can discover and reserve the looks in advance.
The boutique, which covers more than 1,800 square meters over two floors, also offers men’s and women’s ready-to-wear, luggage, footwear, silk goods, eyewear, jewelry and fragrances. The store also has two separate VIP lounges for a truly luxurious experience.
Shop Gucci HERE!
SOLDIER x Awake NY: “All Dogs Go To Heaven”
A. A. Spectrum Drops Capsule Knitwear collection for FW23
Marwan El Anbari and Hiago Paulino photographed by Joey Leo and styled with pieces from Lito Fine Jewelry, in exclusive for Fucking Young! Online.
This woven model is the latest addition to the Tormenta line, joining the original version and a semi-open style from the previous season.
This product represents a new idea of luxury, one built on absolute precision brought to everyday life.
Check out below the collection captured at VETEMENTS’ backstage, captured by Rita Castel-Branco, in exclusive for Fucking Young!
American designer Thom Browne presented his Spring/Summer collection during Paris Fashion Week.
Art lovers, save the date. Art Basel Paris 2025 arrives this October as a reaffirmation of Paris’s position in the global contemporary art world.
For its Fall/Winter 2025 campaign, Willy Chavarria introduces a new chapter called EXACTAMENTE.
Farah introduces The Archive, a 16-piece capsule collection that steps into its own history.
Our photographer Emil Huseynzade went backstage at ModaLisboa to capture the menswear looks from SANGUE NOVO, in exclusive for Fucking Young!
Zach Delf photographed by Sanem Ozman and styled by Talia Voon, in exclusive for Fucking Young! Online.
For its Spring/Summer 2026 collection, Rhude explores the idea of the Renaissance Man.
Trashy Clothing’s Spring/Summer 2026 collection is called “Bikini Diplomacy.” It begins with a feeling of déjà vu.
Sandro Vepkhvadze photographed and styled by Beka Gulva, in exclusive for Fucking Young! Online.
Duran Lantink’s first collection for Jean Paul Gaultier is called “JUNIOR.”
With this collection, Ludovic de Saint Sernin crowns a new aristocracy. In this world, elegance is a form of liberation, sensuality is power, and the ultimate luxury is belonging.
Maison Kitsuné presents its SS26 collection, titled Voyage Vestiaire. This season marks the debut of the house’s new Creative Director, Abigail Smiley-Smith.
Lacoste’s Spring/Summer 2026 collection, The Locker Room, shows us the moment when each player steps into their purpose.
Alessandro Michele unveils his Valentino SS26 collection, “Fireflies,” a sartorial manifesto inspired by Pier Paolo Pasolini’s writings on finding light and desire in the dark.
Ann Demeulemeester is known for creating a strong contrast between structure and softness, but for Spring/Summer 2026, it was the softer side that came out.
We talked with HOLD NYC about how Hustlers redefines what it means to dress and to hustle today.
BOSS, in collaboration with the Aston Martin Aramco Formula One Team, is offering a new way to experience racing.
For her first-ever trainer collaboration, London-based designer Priya Ahluwalia has partnered with PUMA to reconsider the iconic Suede.
Photographer Angelo Pennetta captured DiMarco in the streets and small shops of the 11th arrondissement.
Artist Josué Thomas presents a photographic project titled I ♥ Paris (quand ce n’est pas la fashion week). It is a meditation on the city, focusing on the life that exists beyond its most famous events.
Guided by designer Daisuke Obana’s philosophy of deconstruction and reassembly, the capsule collection filters Baracuta’s British heritage through a minimalist and detail-oriented lens.
Kyle Ponte captured by the lens of Dylan Perlot and styled by Dina Vibes, in exclusive for Fucking Young! Online.
“Paul Smith Loves Barbour” offers twenty-three reimagined classics. It includes iconic coats, knitwear, and accessories.
The fashion label grounds presented its SS26 collection in a raw, brutalist parking garage during Paris Fashion Week. The setting set the tone for what was inside.
The act of getting dressed is a personal audition for the day ahead. We create a silhouette and try on different versions of ourselves until the look fits the part we want to play.
Luxury house TOM FORD, creatively directed by Haider Ackermann, presented its Spring/Summer 2026 collection at Paris Fashion Week.
